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HBC Foundation Partners

The HBC Foundation is proud to support the following charitable partners in Canada and the United States:

Breast Cancer Research Foundation The Breast Cancer Research Foundation®
The Breast Cancer Research Foundation® (BCRF) works to create awareness, achieve prevention and a cure for breast cancer in our lifetime. The HBC Foundation supports the BCRF through donations, corporate and store initiatives. We’ve provided more than $950,000 to fund clinical research and increase public awareness about this disease.
     34066386_10157391183244097_9080676773556912128_n Bring Change to Mind
Bring Change to Mind (BC2M) is a non-profit organization whose mission is to end the stigma and discrimination surrounding mental illness through widely distributed public education materials and programs based on the latest scientific insights and measured for effectiveness. BC2M was founded in 2010 by actress Glenn Close and her family to start the conversation about mental health, and to raise awareness, understanding, and empathy. BC2M develops influential public service announcements (PSAs), including its most recent campaign, #MindOurFuture, has piloted evidence-based programs at the university (UBC2M) and high school (LETS BC2M) levels engaging students to reduce stigma and discrimination, and has created a social movement around change by providing people with platforms to share, connect, and learn.
COC-Logo-65px Canadian Olympic Foundation
Since 2006, the HBC Foundation has supported Canadian athletes through the Canadian Olympic Foundation (COF). We’ve gone the distance, donating more than $39 million to COF for athlete development, training and coaching. Our Olympic Mittens have become an iconic staple during Canadian winters. Find them at
Canadian-Red-Cross90px Canadian Red Cross
HBC Foundation partners with the Canadian Red Cross in response to crisis situations, to help people whose survival, safety, security, well-being or human dignity is threatened. We’ve helped to raise more than $3.3 million through in-kind and cash donations and programs, such as our ‘Donate Your Hudson’s Bay Rewards Points’ program held in stores and online at
 Centre for Addiction and Mental Health Centre for Addiction and Mental Health
The Centre for Addiction and Mental Health (CAMH) is Canada’s largest mental health and addiction teaching hospital, as well as one of the world’s leading research centres in its field. CAMH combines clinical care, research, education, policy development and health promotion to help transform the lives of people affected by mental health and addiction issues by enhancing recovery by improving access to integrated care and social support.
 Children's Aid Foundation Children’s Aid Foundation
The Children’s Aid Foundation provides long-term support for the most urgent needs of children and young people who have experienced neglect, abuse or abandonment, ensuring they have access to the resources they need throughout the course of their development until they are able to achieve stability and independence. Children’s Aid Foundation will establish the HBC Youth in Transition Mental Health Fund in support of therapy and counseling for youth in transition from ages 16-29.  The program will be offered in Toronto, Montreal and Vancouver with potential for expansion in coming years.
 JED Foundation

The Jed Foundation
Transitioning into adulthood can bring big changes and intense challenges. JED is a nonprofit that exists to protect emotional health and prevent suicide for our nation’s teens and young adults. JED partners with high schools and colleges to strengthen their mental health, substance abuse and suicide prevention programs and systems; equips teens and young adults with the skills and knowledge to help themselves and each other; and encourages community awareness, understanding and action for young adult mental health.

Look Good Feel Better Look Good Feel Better
Look Good Feel Better supports women with cancer through hands-on cosmetic workshops and by creating forums for women to share experiences and support each other ( The HBC Foundation has supported  Look Good Feel Better for more than 20 years, raising more than $3 million for this cause. 
nami-logo-blue (1) National Alliance on Mental Health
NAMI, the National Alliance on Mental Illness, is the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness. What started as a small group of families gathered around a kitchen table in 1979 has blossomed into the nation’s leading voice on mental health. Today, NAMI is an association of more than 500 local affiliates who work in local communities to raise awareness and provide support and education that was not previously available to those in need.
  Paralympic Foundation of Canada
In tandem with our partnership with the COF, HBC Foundation has donated funds to the Paralympic Foundation of Canada since 2006 to help athletes with disabilities get involved in sport and compete on the worldwide stage. We’ve raised more than $1 million for the Paralympic Foundation of Canada and, ultimately, the athletes to compete at the Paralympic and Parapan American Games.
 Prostate Cancer Canada Prostate Cancer Canada
Prostate Cancer Canada is the leading national foundation dedicated to the elimination of the most common cancer in men. HBC Foundation proudly partners with Prostate Cancer Canada in support of their annual Plaid for Dad campaign, dedicated to the elimination of the most common cancer in men through research, advocacy, education and awareness.