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HBC Foundation Partners

The HBC Foundation is proud to support the following charitable partners:

COC-Logo-65px Canadian Olympic Foundation
Since 2006, the HBC Foundation has supported Canadian athletes through the Canadian Olympic Foundation (COF). We’ve gone the distance, donating more than $39 million to COF for athlete development, training and coaching. Our Olympic Mittens have become an iconic staple during Canadian winters. Find them at
Paralympic Foundation of Canada
In tandem with our partnership with the COF, HBC Foundation has donated funds to the Paralympic Foundation of Canada since 2006 to help athletes with disabilities get involved in sport and compete on the worldwide stage. We’ve raised more than $1 million for the Paralympic Foundation of Canada and, ultimately, the athletes to compete at the Paralympic and Parapan American Games.
Canadian-Red-Cross90px Canadian Red Cross
HBC Foundation partners with the Canadian Red Cross in response to crisis situations, to help people whose survival, safety, security, well-being or human dignity is threatened. We’ve helped to raise more than $3.3 million through in-kind and cash donations and programs, such as our ‘Donate Your Hudson’s Bay Rewards Points’ program held in stores and online at
Look Good Feel Better Look Good Feel Better
Look Good Feel Better supports women with cancer through hands-on cosmetic workshops and by creating forums for women to share experiences and support each other ( The HBC Foundation has supported  Look Good Feel Better for more than 20 years, raising more than $3 million for this cause. 
Breast Cancer Research Foundation The Breast Cancer Research Foundation®
The Breast Cancer Research Foundation® (BCRF) works to create awareness, achieve prevention and a cure for breast cancer in our lifetime. The HBC Foundation supports the BCRF through donations, corporate and store initiatives. We’ve provided more than $950,000 to fund clinical research and increase public awareness about this disease.