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Saks Fifth Avenue Debuts EB Florals

New York, NY (May 4, 2016)— Saks Fifth Avenue is pleased to introduce EB Florals, a luxe fragrance line from Eric Buterbaugh, to its niche fragrance offerings in select stores and on saks.com. Saks Fifth Avenue is the exclusive retail destination for the luxury fragrance collection in Beverly Hills, San Francisco, Las Vegas, Houston, Toronto – Queen Street, and Toronto – Sherway Gardens.

“It is with great enthusiasm that we bring EB Florals to Saks Fifth Avenue,” says Tracy Margolies, chief merchant, Saks Fifth Avenue. “We could not be more thrilled that our customers will be among the first to experience this stunning collection of fragrances.”

Saks Fifth Avenue’s Kate Oldham, SVP GMM, beauty, swim and lingerie states, “It’s apparent how passionate Eric is about his fragrances – from the exquisite bottle to the gorgeous scents; we knew right away that EB Florals was special.” She adds, “EB Florals fills a void within the ever growing luxe fragrance assortment and we look forward to watching the brand grow.”

EB Florals was created by celebrated florist Eric Buterbaugh along with perfume industry veteran Fabrice Croise. The Los Angeles-based partners have created an arrangement of fragrances solely based on flowers, ranging from lily of the valley to Buterbaugh’s favorite, the rose.

Fabrice Croise says, “Our partnership with Saks feels like a dream come true. Their understanding of luxury fragrances is unparalleled and their core customer is perfectly aligned with ours. We are so impressed with how beautiful, ever-evolving and luxurious their stores are, and so proud to become a part of their story”.

To celebrate the exclusive launch, Saks Fifth Avenue featured Buterbaugh in its Mother’s Day catalog discussing his relationship with flowers and fragrance. The catalog is in homes and stores now.

Buterbaugh will meet customers in Saks Fifth Avenue Beverly Hills on Saturday, May 7 from 2 P.M. to 4 P.M., and Saks Fifth Avenue San Francisco on Thursday, June 2 from 4 P.M. to 7 P.M..

THE FRAGRANCES

Saks Fifth Avenue will offer the following fragrances in-store and online: Apollo Hyacinth, Regal Tuberose, Fragile Violet, Virgin Lily of the Valley, Thorns Rose, Celestial Jasmine, Velvet Lavender, Sultry Rose. (100 ml, $295 each. 250 ml, $495 each.)

In addition, a sampling kit of the eight scents will be available for $315. Candles in Jasmine, Lavender, Rose & Amber, Rose & Musk, Rose & Wood, and Rose are available for $70 each.

Saks Fifth Avenue welcomes you to connect via its social channels, listed below, and to follow @Saks.

 

ABOUT SAKS FIFTH AVENUE

Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson’s Bay Company brand portfolio, Saks operates 40 full-line stores in 22 states and Canada, five international licensed stores and saks.com, the company’s online store.

 

CONTACTS:    

Heather Gray
Saks Fifth Avenue
212.451.3649
heather_gray@s5a.com

Katie Majeski
Saks Fifth Avenue
212.451.1931
katie_majeski@s5a.com