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A New Year, a New 3-tiered Rewards Program for Hudson’s Bay Company Shoppers

Customers Who Shop More, Earn More in HBC Stores or Online; Points Earned Everywhere Else with the Hudson’s Bay MasterCard by Capital One

TORONTO, January 31, 2013 - Hudson’s Bay Company ( today announced an exciting new Rewards Program that lets shoppers earn more points faster when shopping at Hudson’s Bay, or Home Outfitters.  Hudson’s Bay Rewards members will now earn one point for every dollar they spend on almost anything in store or*, and move to ‘Rewards Plus’ and ‘VIP’ status as they achieve spend and visit levels. As shoppers move up the tier levels, they earn more points per spend.

Point accumulation is doubled when using the Hudson’s Bay MasterCard® or Hudson’s Bay Credit Card along with the Hudson’s Bay Rewards Card at Hudson’s Bay, and Home Outfitters. Rewards points are also earned outside of the Hudson’s Bay family of stores; members using their Hudson’s Bay MasterCard earn two points for every $1 spent everywhere else MasterCard is accepted, and receive a 25% bonus, semi-annually, on those points. Customers can now redeem for Hudson’s Bay gift cards instantly at the register at the Hudson’s Bay family of stores.

“HBC has a very dedicated customer base. We wanted to make sure we were rewarding all our customers, and especially our most loyal, for shopping in our stores and online,” says Patrick Dickinson, SVP Core Marketing and Brand Strategy, HBC. “We looked at the point system, listened to customer feedback and made the program better.  The new Hudson’s Bay Rewards Program is simple to understand, points are easier to accumulate and it reflects our commitment to creating an exceptional shopping experience. ”

HBC and Capital One Canada worked in partnership to redesign and better integrate the existing HBC Rewards and Credit programs.  The teams coupled expertise in rewards and consumer insight along with retail acumen and best practices to create the new Hudson’s Bay Rewards Program.

“We combined our deep understanding of customer preferences with years of research and data to develop a rewards program that offers the best possible value,” said Simon Maycock, VP, Retail Partnerships, Capital One Canada.  “We believe the new Hudson’s Bay Rewards program is now one of the best programs in the country.  When customers use their Hudson’s Bay MasterCard they will double their points at Hudson’s Bay and Home Outfitters stores, and receive a 25% bonus everywhere else MasterCard is accepted, so customers can now earn rewards faster.”

From Old to New
As of Feb. 3rd, HBC Rewards points will automatically be converted to Hudson’s Bay Rewards points. The new points balance is calculated by dividing the existing points total by 40.  The monetary value of the points remains the same even though the points’ total changes. For example, 80,000 HBC Rewards becomes 2,000 Hudson’s Bay Rewards points, which can be redeemed for a $10 Hudson’s Bay Gift Card. Existing HBC Rewards points cards will remain valid for the accumulation and redemption of points.

About Hudson’s Bay Company
Hudson’s Bay Company (HBC), founded in 1670, is North America’s longest continually operated company.  In the United States, HBC operates Lord & Taylor, an iconic department store with 48 full-line store locations and 3 outlet locations throughout the northeastern United States and in two major cities in the Midwest, and  In Canada, HBC operates Hudson’s Bay, Canada’s largest department store with 90 locations, unsurpassed in its fashion, beauty, home and accessory designers and brands, as well as HBC also operates Home Outfitters, Canada’s largest home specialty superstore with 69 locations across the country. With approximately 29,000 Associates in Canada and the U.S., Hudson’s Bay Company banners provide stylish, quality merchandise at great value, with a dedicated focus on service excellence. The Hudson’s Bay Company trades on the Toronto Stock Exchange under the symbol “HBC”.

About Capital One
With offices in Toronto and Montreal, Capital One has offered Canadian consumers a range of competitive MasterCard credit cards since 1996, and now includes the Aspire suite of rewards cards which are regularly cited by leading rewards experts for the great value they offer consumers.  Capital One Canada is a division of Capital One Bank, a subsidiary of Capital One Financial Corporation of McLean, Virginia (NYSE: COF).

Image with caption: “New 3-tiered rewards program for Hudson’s Bay Company (CNW Group/HBC)”. Image available at:

Image with caption: “Hudson’s Bay Rewards points revaluation (CNW Group/HBC)”. Image available at:


For further information: 

Media Contact:
Tiffany Bourré
Senior Manager, External Communications
Hudson’s Bay Company
416-571-1301 (cell)

Laurel Ostfield
Senior Manager, Communications
Capital One Canada