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Barbie Shines in Iconic Hudson’s Bay Stripes for Fall 2016

Hudson’s Bay Company Collection Partners with Mattel to Unveil Exclusive Barbie

For Immediate Release
September 19, 2016

Hudson’s Bay Company Collection introduces Barbie with a fabulously Canadian fashion spirit for fall 2016. Launching with appropriate fun and fanfare at Hudson’s Bay stores across Canada and on thebay.com on October 5, 2016, the limited-edition Hudson’s Bay Company Collection Barbie celebrates a stylish, modern take on the iconic stripes of the Hudson’s Bay Company multi stripe point blanket.

Wearing an HBC striped coat and matching pencil skirt, Barbie is dressed for success and she turns up the fashion heat with a chic black turtleneck, knit tuque, and classic ankle boots. She adds a few final touches with a bold watch, oversized glasses, and a fabulous carry bag – loaded with everything to take her from her desk to dinner with friends. Her pet poodle, Hudson, is also dressed to impress in a multi stripe dog coat. Barbie is a woman on the go, embracing each day with her smartphone, striped travel mug, and Hudson’s Bay Times in hand.

“Our vision was to imbue our doll with an independent, creative spirit – a spirit that resonates not only with Barbie but with our brand as well,” says Hilary Kelley, Vice President, Design, HBC Collections, Hudson’s Bay. “This Barbie lives by a code defined by her personal mantra: be an on the go free thinker; be kind, be brave; strive to be better; and always seek adventure”.

“For the past 57 years, Barbie has been a reflection of the times, following style trends, and adding cracks to the glass ceiling all which continue to make her the icon that she is today” says Akram Sharkawy, Brand Communication Marketing Manager at Mattel Canada. “We are thrilled to have worked with the Hudson’s Bay Company in creating this stylish doll, capturing their signature stripes look, and growing Barbie’s wardrobe”.

Packaged in a sleek, collectible black and gold box, Barbie stands in front of Hudson’s Bay’s flagship store in downtown Toronto, making her an instant classic for both fashion lovers and collectors’ young and old. Hudson’s Bay Company Collection Barbie will retail for $59.99 and arrives in Hudson’s Bay stores across Canada and online at thebay.com on October 5, 2016.

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For more information, or images, please contact:

Katie Mills
PR Specialist, Hudson’s Bay
416-256-5114
Katie.Mills@hbc.com

 

ABOUT HUDSON’S BAY
Hudson’s Bay Company, incorporated in 1670, is North America’s oldest company. Hudson’s Bay has grown to become Canada’s most prominent department store, today operating 90 full-line locations and thebay.com. It has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. It is part of the Hudson’s Bay Company brand portfolio.

ABOUT MATTEL
Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel’s portfolio of global consumer brands includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and Thomas & Friends®, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.