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CDI FURNITURE AND ARREN WILLIAMS LAUNCH ARCADE FURNITURE COLLECTION EXCLUSIVELY AT HUDSON’S BAY

Montreal, QC – Montreal-based CDI furniture and creative director, designer, stylist and design editor, Arren Williams have collaborated to launch Arcade – a new contemporary furniture and home decor collection. The new furniture collection will launch exclusively at Hudson’s Bay locations and thebay.com this fall.

Built on the tenets of quality, design-forward and budget-friendly, Arcade was created to appeal to new homeowners and young professionals who have an eye for on-trend design and a desire to outfit their homes in a way that reflects their personal style. “As a young, business professional with an appreciation for style and design, I know first-hand what customers are looking for when they begin to decorate their homes”, said David Ouaknine, the 29 year-old CEO of CDI Furniture. “This combined with Arren’s taste and knowledge of design gave us a distinct advantage in developing a collection that offers quality and high-end design at an affordable price.

“The launch of Arcade at Hudson’s Bay adds a modern, fashion-forward story to our home furnishing assortment’, said Alan Asbridge, SVP, Home, Hudson’s Bay. “Arren has an incredible eye for design and we believe this collection will give our customers the inspiration to dress their homes in a way that reflects their own personal sense of style.”

The Arcade collection comprises of 28 stylish yet practical furniture pieces and accessories for the living room, dining room and bedroom. Made with a mix of Italian marble, antique brass, tropical Acacia wood and richly hued velvets, the collection was inspired by 20th century design, incorporating the streamlined glamour of Art Deco, the mod forms of Mid-Century and a sexy take on Seventies style. “I wanted to create a stylish collection with CDI that had more of a collected feel, plus an on-trend mix of materials, so it could be dropped into a space and instantly feel stylish and at home,” said Arren Williams. “I am thrilled to launch the collection exclusively with Hudson’s Bay.”

The Arren Williams x CDI Furniture capsule collection will be available exclusively at Hudson’s Bay beginning September 2019 and will retail from $199 – $3599. To celebrate the launch of the collection, Arren Williams will appear at Hudson’s Bay’s House Party event taking place at the Toronto Queen Street location on September 19, 2019.

 

ABOUT CDI FURNITURE

Founded in 2002 and based out of Canada’s emerging creative hub, Montreal, CDI Furniture is one of the leading design firms and furnishing suppliers in the industry.

CDI designs and manufactures high quality and aesthetics-driven furniture, lighting, and decor accessories, with a focus on expert craftsmanship, design innovation and sustainability, as well as functionality and accessibility for the millennial generation.

ABOUT HUDSON’S BAY

HBC, incorporated in 1670, is North America’s oldest company. Hudson’s Bay has grown to become Canada’s most prominent department store, today operating 89 full-line locations and thebay.com. Hudson’s Bay has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands, as well as exclusive food concepts.  It is part of the HBC brand portfolio. The signature stripes are a registered trademark of Hudson’s Bay Company.

 

FOR MORE INFORMATION, PLEASE CONTACT:

Melanie Zeinalian, Marketing Manager, CDI

melaniez@cdifurniture.com

www.cdifurniture.com

 

Michelle Veilleux, PR Director, Hudson’s Bay

michelle.veilleux@hbc.com