Collaborating for the first time on a holiday experience, SAKS FIFTH AVENUE and DISNEY CELEBRATE THE SEASON with ONCE UPON A HOLIDAY
New York (Nov. 3, 2017) — On Monday, Nov. 20, Saks Fifth Avenue will debut its iconic New York holiday windows and 10-story-tall theatrical light show in true fairytale fashion, in celebration of the 80th anniversary of Disney’s Snow White and the Seven Dwarfs. Sofia Carson, the multi-talented actress, star of Disney’s “Descendants”, and Hollywood Records/Republic recording artist, will perform live at the unveiling event accompanied by a 40-person choir and appearances by Snow White, Snow Prince, and the seven dwarfs.
The fantastical new show, entitled Once Upon a Holiday, will include the unveiling of 14 animated holiday window displays, presented by Mastercard, marking the first time Saks will animate all of the windows along Fifth Avenue in its 94-year history.
“In all things we do at Saks, we strive to reach the people in a meaningful way that captures their emotions—it’s what we call the New Luxury. This comprehensive and unprecedented collaboration with Disney in our stores, on Saks.com, and in our New York flagship windows exemplifies that strategy by bringing the magic of the holiday season into the lives of our customers everywhere,” said Marc Metrick, President, Saks Fifth Avenue.
Highlights of the multi-faceted program include:
SAKS NEW YORK HOLIDAY WINDOWS
The 14 Fifth Avenue windows will each depict a different scene from Snow White and the Seven Dwarfs, beautifully translating the iconic story into real-life delights. Vignettes will include Snow White dancing among woodland creatures, the seven dwarfs “heigh-ho!”-ing home from a day’s work in the diamond caves, and the Wicked Queen’s mischievous trickery with the infamous red apple. Also new to the windows this year is a 3D layering technique which incorporates original artwork from the film into the backdrops for each display.
In Saks New York’s 49th Street and 50th Street windows, four legendary designers—Alberta Ferretti, Naeem Khan, Monique Lhuillier, and Marchesa—have created one-of-a-kind fairytale gowns for a 21st century Snow White. The luxury dresses will be set against a fantasy forest backdrop.
The New York window unveiling swill be live-streamed via Saks.com for audiences around the world to enjoy. The online event, presented by Mastercard, will take place on Monday, Nov. 20 at 6:45 p.m. ET. The window animation and light show will continue throughout the holiday season until Jan. 2, 2018.
DISNEY CHARACTER BREAKFAST EVENTS
Saks is offering a series of Disney-themed breakfasts at Café SFA on the 8th floor of the Saks New York flagship. Snow White, Snow Prince, and Dopey will make special guest appearances during seatings on select dates from Saturday, Nov. 25 through Sunday, Dec. 31. Tickets are available now for purchase at Saks.com/Disney.
SAKS x DISNEY EXCLUSIVE MERCHANDISE
Special Disney-inspired fashion, accessories and giftable items created by premier designers are coming to Saks for the holiday season. A mirror-on-the-wall embellished alice + olivia sweatshirt, Knowlita Happy, Grumpy, and Sleepy kids’ bodysuits, and a ruby red, crystalized Judith Leiber Couture apple clutch are just a few of the items found in the collection. A limited-edition, hand-crafted Snow White collectible doll is also part of the collection and will be sold exclusively at select Saks Fifth Avenue locations and Saks.com.
12 DAYS OF MAGIC
Starting Dec. 1, select Saks stores will host an extraordinary array of events and shopping surprises each Thursday, Friday and Saturday through Christmas. Visitors can view their local stores’ activities on the Store & Events page on Saks.com.
SAKS HOLIDAY SHOP
The Saks New York Holiday Shop on the second floor will feature a Mastercard holiday photo booth where shoppers can step inside a Saks window to make a holiday memory. The floor also features the Disney merchandise collection, holiday décor, and a pop-up hot chocolate stand from New York City-favorite café, City Bakery, open now through Christmas.
SAKSFIRST UNLOCKED EXPERIENCES
SaksFirst members can use their SaksFirst points to purchase one-of-a-kind gift packages and exclusive experiences, including a Parisian weekend for two with front row tickets to the Akris Fall 2018 show and backstage access to meet designer Albert Kriemler; a Disney Studio Lot tour, which provides guests with an educational and informative overview of the Walt Disney Studio Lot located in Burbank, CA; or a five day trip to Ireland, provided by Tourism Ireland, which includes a helicopter tour over the Cliffs of Moher, a Guinness Storehouse tasting, and more. The experiences are redeemable only via SaksFirst points. More information can be found at SaksFirst.com/Unlocked.
Saks Fifth Avenue and Disney welcome viewers to connect via their social media channels, listed below, and to follow #SaksHoliday for insider access.
ABOUT SAKS FIFTH AVENUE (@saks)
Saks Fifth Avenue, one of the world’s preeminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson’s Bay Company brand portfolio, Saks operates 41 full-line stores in 22 states and Canada, five international licensed stores and saks.com, the company’s online store.
For more information, kindly visit saks.com, Instagram.com/saks, Facebook.com/saks, Snapchat.com/saks_official, and Twitter.com/saks.
ABOUT DISNEY CONSUMER PRODUCTS AND INTERACTIVE MEDIA
Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises four main lines of business: Global Licensing, Disney Retail (including Disney Store), Publishing and Digital Media, and Games, Apps, and Labs. The segment is home to world-class licensing and retail experts, artists, technologists, and storytellers who inspire imaginations and bring the magic of Disney into the daily lives of families and fans around the world.
Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.