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Elizabeth Hurley, Spokesmodel for The Estée Lauder Companies’ Breast Cancer Awareness Campaign to Make Personal Appearance at The Bay

The Bay Launches Exclusive Limited-Edition Tote in Support of The Breast Cancer Research Foundation®

September 27, 2012, Toronto, Ontario – October is Breast Cancer Awareness Month and The Bay is thrilled to announce that Elizabeth Hurley, Spokesmodel for The Estée Lauder Companies’ Breast Cancer Awareness Campaign (BCA) will visit The Bay Queen Street on Wednesday, October 3, 2012 for a Personal Appearance from 12:00 p.m. – 1:00 pm.  To show its support, The Bay is launching an exclusive, limited-edition tote to benefit The Breast Cancer Research Foundation® (BCRF).  Available throughout the month of October, The Bay’s weekend tote will be sold for $20 with the purchase of any cosmetics or fragrance, with $5 from every bag sold benefitting BCRF.

In addition, customers who purchase Pink Ribbon products from Estée Lauder, Clinique, Donna Karan Fragrances or Origins will have the opportunity to meet Elizabeth and have their Pink Ribbon products signed, including The Evelyn Lauder and Elizabeth Hurley Dream Lip Collection, along with The Bay’s limited-edition tote.

The chic black tote is a perfect size for work or weekend and the beautiful floral print lining on the inside is inspired by the late Evelyn H. Lauder’s photograph “Poetry in the Light”. The Evelyn Lauder and Elizabeth Hurley Dream Lip Collection offers a full-size Pure Color Lipstick in Candy, a shade chosen by Evelyn Lauder, a Pure Color Gloss in Pink Innocence, chosen by Elizabeth Hurley, featured in a pink snakeskin-printed clutch.

Personal Appearance Details:

  • Who: Elizabeth Hurley, Spokesmodel, The Estee Lauder Companies’ Breast Cancer Awareness Campaign
  • What: Personal Appearance, Autograph Signing
  • When: Wednesday, October 3, 2012, 12:00 p.m. – 1:00 p.m.
  • Where: Main Floor, Cosmetics, The Bay Queen Street, 176 Yonge Street, Toronto

About The Estée Lauder Companies
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products.  The Company’s products are sold in over 150 countries and territories under the following brand names: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, MAC, Bobbi Brown, Tommy Hilfiger, Kiton, La Mer, Donna Karan, Aveda, Jo Malone, Bumble and Bumble, Darphin, Michael Kors, American Beauty, Flirt!, GoodSkin Labs, Grassroots Research Labs, Tom Ford, Coach, Ojon, Smashbox, Ermenegildo Zegna and AERIN Beauty.

About The Breast Cancer Research Foundation®
The Breast Cancer Research Foundation® (BCRF), founded by Evelyn H. Lauder in 1993, is an independent not-for-profit organization committed to funding scientific  research to achieve prevention and a cure for breast cancer in our lifetime.  In October 2012, BCRF will award $40 million to 197 scientists across the United States, Canada, Latin America, Europe, the Middle East, Australia, and China.  BCRF has awarded nearly $2.4 million to date to breast cancer research in Canada. Current BCRF grantees are Dr. Pamela Goodwin, University of Toronto Mount Sinai Hospital, Toronto, Ontario, and Dr. Lois Shepherd, Queen’s University, Kingston, Ontario. With 91 cents of every dollar spent currently being directed to breast cancer research and awareness programs, BCRF continues to remain one of the most fiscally responsible charities in the country.  BCRF holds a 4-star rating from Charity Navigator, its tenth such designation since 2002.  Additionally, BCRF is the only cancer organization designated as “A+” by CharityWatch.  For more information about BCRF, visit www.bcrfcure.org.

About The Bay
Hudson’s Bay Company was incorporated in 1670 by a British royal charter under King Charles II.  With an unrivalled 341-year history in Canada, Hudson’s Bay Company is renowned for its historical role in the development of the nation.  Today, The Bay is Canada’s leading department store and has established a reputation for quality, service, and more than ever, for style.  A world-class department store, The Bay offers well edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands.  The stores are continually evolving to provide customers with new and exclusive merchandise, as well as customized services to set The Bay apart from any other retailer in Canada.  The Bay operates 90 stores in 8 provinces across Canada as well as www.thebay.com, the company’s online store.

Media Contact:
Michelle Veilleux
Chief Adventurer (aka: Manager, Public Relations)
The Bay
416-861-4306