Fourth Annual National Beauty Editors and Beauty Brands Gather at Saks Fifth Avenue’s New York Flagship Store to Benefit Look Good Feel Better
New York, NY (July 28, 2015)—On August 6, Saks Fifth Avenue and Look Good Feel Better®, the charitable program that helps people with cancer address appearance-related side effects of their treatments, will host the fourth annual Look Good Feel Better National Beauty Editors Day. More than 50 beauty and lifestyle magazines and leading beauty brands will convene in Saks Fifth Avenue’s New York flagship store to provide consumers with a once-a-year opportunity to engage in 30-minute consultations: 15 minutes with their favorite beauty editor and 15 minutes with their favorite brand, all in exchange for a $40 donation to the Look Good Feel Better program.
Participants choose from a list of magazines/editors and brands for the consultations, which will cover a range of topics, including: current trends in skincare, fashion and makeup; inspiration and insider secrets; specific beauty advice; and product demonstrations. Each beauty brand will provide participants with an exclusive full-size gift.
“National Beauty Editors Day is now an annual signature event,” said Louanne Roark, executive director of the Personal Care Products Council Foundation and the Look Good Feel Better program. “This is an unprecedented collaboration between beauty magazines, beauty brands and consumers – all meeting at Saks Fifth Avenue to celebrate and support women with cancer. The day speaks volumes about the importance and power of beauty as a tool for healing and hope.”
Look Good Feel Better offers free workshops and support to people with cancer that include lessons on cosmetics, skin and nail care, wigs, turbans, accessories and wardrobe styling to help them to feel beautiful and confident during treatment. Since the program began in 1989, it has served approximately
950,000 people with cancer in the U.S. and an estimated1.7 million people with cancer around the world.
“We are delighted to welcome again top beauty and fashion editors to Saks Fifth Avenue for Beauty Editors day to collaborate with Look Good Feel Better’s extraordinary program,” said Kate Oldham, Senior Vice President, Beauty, Saks Fifth Avenue. “It is a wonderful opportunity to invite customers, friends and family to join in this incredibly rewarding event that provides a special experience for women in support of this meaningful cause.”
The magazines and brands participating in Look Good Feel Better National Beauty Editors Day include:
Every Day with Rachel Ray
Cle de Peau
New York Magazine/The Cut
O, The Oprah Magazine
Town & Country W
Dolce & Gabbana
Yves Saint Laurent
To participate in Beauty Editors Day, visit ww.lookgoodfeelbetter.org/register. Each 30-minute appointment, including a 15-minute consultation with one participating editor and 15-minutes with one participating brand, along with a full-size gift, costs $40. All proceeds will benefit Look Good Feel Better. Participants must register for both an editor and brand appointment and submit payment to secure a reservation at the time of registration. Incomplete registrations will be deleted after 24 hours.
About Look Good Feel Better
Look Good Feel Better is a free public service program that helps individuals with cancer improve their self-esteem, appearance and confidence by helping them to deal with the appearance side effects of cancer treatment. The program offers free workshops, and online and virtual support that include lessons on skin and nail care, cosmetics, wigs and turbans, accessories and styling… helping people with cancer to find some normalcy in a life that is by no means normal. It is offered through a collaborative effort of the Personal Care Products Council Foundation, the charitable arm of the trade group representing the cosmetics and beauty industry; the American Cancer Society, the nation’s largest voluntary health organization dedicated to saving lives from cancer; and the Professional Beauty Association, the largest organization of salon professionals with members representing salons/spas, distributors, manufacturers and beauty professionals. For more information, visit the website at www.lookgoodfeelbetter.org or call 1- 800-395-LOOK.
The LGFB Beauty mobile app can be downloaded for free in the Apple AppStore®, or (from laptops and non-Apple devices) access our web tool at www.lookgoodfeelbetter.org/virtual-makeover.
Donations will go to the Personal Care Products Council Foundation to benefit Look Good Feel Better.
Look Good Feel Better® is a registered trademark of the Personal Care Products Council Foundation.
The Personal Care Products Council Foundation, the American Cancer Society, Inc. and the Professional Beauty Association do not endorse any specific products and/or services.
About Saks Fifth Avenue
Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson’s Bay Company brand portfolio, Saks operates 39 full-line stores in 22 states, five international licensed stores and saks.com, the company’s online store.
Jennifer Burke, Look Good Feel Better, 203.405.1479, 203-586-9769, firstname.lastname@example.org
Caroline McDonald, Saks Fifth Avenue, 212.940.5524, Caroline_McDonald@s5a.com