Harper’s Bazaar Launches Sixth Annual Fabulous At Every Age Reader Contest
Nationwide Reader Search For Five Fabulous Females Ages 20 to 60+
Presented by Estée Lauderand Saks Fifth Avenue
Each Finalist Will Receive $5,000; With One Grand Prize Winner Receiving $10,000
March 29, 2016 (NEW YORK) – Harper’s BAZAAR announced the launch of its sixth annual Fabulous at Every Age reader search (FAEA), presented once again in partnership with Estée Lauder and Saks Fifth Avenue. Together, they are sweeping the nation, searching for women ages 20to 60+, who personify all things fabulous including style, beauty, and a passion for life.
For the second year in a row, women can enter the contest by posting a photo of themselves—or the woman they are nominating—on Instagram with the hashtag #FabAtEveryAgeContest, including their age and why they’re fabulous in the caption, or by visiting FabAtEveryAge.com, an all-new mobile-optimized website.
Harper’s BAZAAR editors will select five finalists, each representing a decade between 20 and 60+, who will receive a $5,000 cash prize and be honored at a VIP awards celebration in New York City at Le Bernardin Privé where one grand-prize winner is announced and gifted an additional $5,000. Finalists will also take home two complete looks from this year’s fashion partner Theory, have their photographs appear in an upcoming issue of Harper’s BAZAAR, and go on an exclusive tour of the Estée Lauder headquarters.
“We are excited to launch our Fabulous at Every Age reader search with Estée Lauder and Saks Fifth Avenue for the sixth consecutive year,” said Alexandra Parnass, Beauty Director for Harper’s BAZAAR. “We look forward to spotlighting our readers, highlighting their style and beauty and celebrating these truly fabulous women.
“The partnership between Estée Lauder and Harper’s Bazaar joins two iconic brands that personify glamour, heritage and integrity at every age,” said Patricia Lopez, Senior Vice President, General Manager, Estée Lauder, North America. “We are proud to be part of the Fabulous at Every Age reader search for the sixth year.”
“Saks Fifth Avenue is delighted to host Harper’s BAZAAR and Estée Lauder’s Fabulous at Every Age reader search for the sixth year in a row,” commented Kate Oldham, Senior Vice President and GMM of Beauty, Lingerie and Swim. “These remarkable and beautiful women show that style is ageless, and we are thrilled to celebrate them at our Estée Lauder counters this April.”
Women are invited to stop by Estée Lauder counters at Saks Fifth Avenue locations nationwide for complimentary makeovers, beauty consultations, and information about the Fabulous at Every Age reader search.Participants will receive a free gift including an exclusive BAZAAR tote with Estée Lauder purchase of $80 or more. For a complete list of locations, event information, and the details on six special casting call events with appearances by Harper’s BAZAAR editors, go to www.FabAtEveryAge.com.
The deadline for submissions is May 12, 2016; contest is open to women 20 years or older who are legal residents of the U.S., D.C., or Canada. Entrants via Instagram must have their Instagram set to “public.” Void in Puerto Rico, Quebec, and where prohibited by law. For complete rules, visit www.FabAtEveryAge.com.
About Harper’s BAZAAR
Sophisticated, elegant and provocative, Harper’s Bazaar (www.bazaar.com) is the style resource for women who are the first to buy the best, from casual to couture. With authority and insider insight, Harper’s Bazaar showcases the work of visionary stylists, expressive photographers and talented designers, covering what’s new to what’s next. Founded in 1867, America’s first fashion magazine is available in 44 countries around the world. Harper’s BAZAAR is published by Hearst Magazines, a unit of Hearst (www.hearst.com), one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2014), reaching 78 million readers (Spring 2015 MRI gfk) and 54 million site visitors each month (comScore). In addition, the company publishes close to 300 editions around the world. Follow Harper’s BAZAAR on Facebook, Pinterest, Tumblr, Instagram and Twitter.
About Estée Lauder
Estée Lauder (www.esteelauder.com) is the flagship brand of the Estée Lauder Companies Inc. Founded by Estée Lauder, the world’s first female entrepreneur, the brand today continues her legacy of creating the most innovative, sophisticated, high-performance skincare and makeup products and iconic fragrances – all infused with a deep understanding of women’s needs and desires. Today Estée Lauder engages with women in over 150 countries around the world and at dozens of touch points – both in-store to online. And each of these relationships consistently reflects Estée’s powerful and authentic woman-to-woman point of view. Follow Estée Lauder on Instagram, Facebook and Twitter.
About Saks Fifth Avenue
Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson’s Bay Company brand portfolio, Saks operates 40 full-line stores in 22 states and Canada, five international licensed stores and saks.com, the company’s online store.
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