Image Image Image Image Image Image Image Image Image Image

HBC FOUNDATION INTRODUCES LIMITED-EDITION CHARITY BEARS

100% of Net Proceeds in the U.S. Will Benefit Bring Change to Mind Through the HBC Foundation’s HEADFIRST Program

Glenn Close to Serve as the Ambassador of HBC’s Charity Bears

 

New York, NY (November 9, 2017) – HBC today introduced its limited-edition Charity Bear, named Hudson. HBC’s retail banners in the U.S., including, Lord & Taylor, Saks Fifth Avenue, Saks OFF 5TH and Gilt, each have a uniquely designed Hudson Charity Bear. The bears retail for $25 each and are available for purchase in-store and online this holiday season for a limited time. Through the HBC Foundation’s HEADFIRST program, 100 percent of the net proceeds will be donated to Bring Change to Mind (“BC2M”), a nonprofit organization dedicated to encouraging dialogue about mental health, and to raising awareness, understanding, and empathy.

The HBC Foundation’s HEADFIRST Program is dedicated to positively impacting the mental health landscape through combatting stigma, investing in research and improving mental health programs. Glenn Close, Co-Founder, BC2M, Award-Winning Actress & Activist, is this year’s Ambassador of the Hudson Charity Bears.

“We are delighted to introduce four new Charity Bears that will help to further the work that the HBC Foundation is doing to support mental health issues among teens and young adults,” said Andrew Blecher, Chief Communications Officer, HBC. “We are excited to begin initiatives that will make an impact in supporting mental health programs.”

Glenn Close commented, “The holidays can be a particularly challenging time for those struggling with mental illness. Bring Change to Mind is thrilled to partner with the HBC Foundation, to encourage and continue open conversation about mental health. Bravo HBC!”

The HBC Charity Bears are now available in-store at Lord & Taylor, Saks Fifth Avenue and Saks OFF 5TH, and online at:

 

*HBC Charity Bears are available while supplies last.

 

ABOUT HBC FOUNDATION

Established in Canada in 2005 and in the U.S. in 2017, the HBC Foundation is the North American charitable arm of Hudson’s Bay Company, one of the fastest-growing retailers in the world. The foundation is a Canadian registered charity and a 501(c)(3) non-profit organization in the U.S. dedicated to improving lives by enhancing physical and mental health through education, access, research, and empowerment. By channeling the collective power of HBC’s banners North America, including Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Saks OFF 5TH and Gilt.com, the foundation helps to transform the mental health landscape.

 

About HBC

HBC is a diversified global retailer focused on driving the performance of high quality stores and their all-channel offerings, growing through acquisitions, and unlocking the value of real estate holdings. Founded in 1670, HBC is the oldest company in North America. HBC’s portfolio today includes formats ranging from luxury to premium department stores to off price fashion shopping destinations, with more than 480 stores and over 66,000 employees around the world.

HBC’s leading banners across North America and Europe include Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Gilt, Saks OFF 5TH, Galeria Kaufhof, the largest department store group in Germany, and Belgium’s only department store group Galeria INNO.

HBC has significant investments in real estate joint ventures. It has partnered with Simon Property Group Inc. in the HBS Global Properties Joint Venture, which owns properties in the United States and Germany. In Canada, it has partnered with RioCan Real Estate Investment Trust in the RioCan-HBC Joint Venture.

 

About Bring Change to Mind

In 2010, Glenn Close co-founded Bring Change to Mind (BC2M), a nonprofit organization built to start the conversation about mental health, and to raise awareness, understanding, and empathy. The idea for the organization resulted from Ms. Close’s first-hand observation of the battles with mental illness within her own family. Ms. Close’s sister, Jessie, successfully lives with bipolar disorder, and Jessie’s son, Calen, lives with schizoaffective disorder, and all three are actively involved in spreading the organization’s mission. BC2M develops influential public service announcements (PSAs); pilots evidence-based, peer-to-peer programs at the undergraduate and high school levels engaging students to eradicate stigma; and has created a social movement around change by providing people with platforms to share, connect, and learn. Because science is essential to achieving this mission, BC2M’s work is grounded in the latest research, evaluated for effectiveness, and shared with confidence. An integral component of this is BC2M’s Scientific Advisory Council, which is comprised of an acclaimed team of experts in the fields of stigma and discrimination associated with mental illness. To learn more please visit: www.bringchangetomind.org

 

MEDIA CONTACT:

Meghan Biango
Meghan.Biango@hbc.com