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HBC Foundation Unveils Winter Lounge at the Hospital for Sick Children

TORONTO, December 9, 2013 – The HBC Foundation is proud to unveil the 2013 HBC Foundation Winter Lounge at The Hospital for Sick Children (SickKids), this Monday, December 9, 2013.  Created for children and families who have to spend time at SickKids during the holiday season, the Winter Lounge helps make the hospital feel a little more like home.  Throughout the month of December, the hospital’s Atrium is transformed into a special place where patients and families can spend time together and enjoy the holiday surrounded by the cozy comforts of the season.  The HBC Foundation Winter Lounge will stay open throughout the entire month, so that every December holiday can be captured, not just Christmas.  

Designed by Hudson’s Bay Creative Director of Home Arren Williams, the lounge pairs glittering trees and snowflakes with comfortable leather furniture and rustic occasional tables, with the entire lounge set against the backdrop of a wintry woodland scene. “We wanted to bring together the warmth and sparkle of the Holidays and create a space where families can feel that they’re relaxing in a home away from home,” says Williams.

”We often take for granted being able to celebrate this festive season in the comfort of our homes, but for many patients being treated at SickKids, the holidays will be spent in hospital,” says Adrian Horwood, Vice-President, Corporate Partnerships, SickKids Foundation. “The generous support of our friends at The HBC Foundation in creating this cozy winter lounge will help staff at the hospital bring even more cheer to so many children and their families this holiday season.”

What:              Unveiling of the 2013 HBC Foundation Winter Lounge at SickKids

Where:            The Hospital for Sick Children
                        555 University Avenue (Elizabeth Street entrance)
                        Toronto, Ontario

*Media to meet at Information Desk next to Starbucks in the hospital’s Atrium to be escorted to the event space.

When:             Monday, December 9, 2013
                        1:30pm – 2:00pm

*please note: media/filming in the lounge will end at 2pm sharp.

Photo Op:      The lounge will officially open with the lighting of its trees, welcoming patients and families to participate in festive
snow gl
obe making - the first of many special lounge activities to come!

The HBC Foundation is one of Canadian’s leading charitable organizations dedicated to improving the lives of Canadians through programs that reflect our distinct Canadian values.  Since 2005, the HBC Foundation has raised $69 million for charitable organizations across the country.


About Hudson’s Bay Company
Hudson’s Bay Company (HBC), founded in 1670, is North America’s longest continually operated company. Today, HBC offers customers an unparalleled range of retailing categories and shopping experiences internationally. In Canada, HBC operates Hudson’s Bay, Canada’s largest department store with 90 full-line locations and one outlet store as well as, unsurpassed in its fashion, beauty, home and accessory designers and brands. HBC also operates Home Outfitters, Canada’s largest home specialty superstore with 69 locations across the country.

In the United States, HBC operates Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, renowned for its superlative designer collections and first-rate fashion expertise.  Saks Fifth Avenue comprises 41 full-line stores in 22 states, five international licensed stores,, 72 Saks Fifth Avenue OFF 5TH stores and HBC also operates Lord & Taylor, a leading department store chain with 49 full-line store locations throughout the northeastern United States, in two major cities in the Midwest and in Boca Raton, Florida, and Hudson’s Bay Company banners provide stylish, quality merchandise with a dedicated focus on service excellence. Hudson’s Bay Company trades on the Toronto Stock Exchange under the symbol “HBC”.


Media Contact:

Tiffany Bourré
Senior Manager, External Communications
Hudson’s Bay Company
416-571-1301 (cell)


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