Image Image Image Image Image Image Image Image Image Image

Hudson’s Bay and Lord & Taylor Launch New Contemporary Private Brand Design Lab Lord & Taylor for Spring 2015

TORONTO, ON – Hudson’s Bay and Lord & Taylor will launch Design Lab Lord & Taylor, a new private, young contemporary brand for style-conscious millennials. The new collection, available in Spring 2015 will offer the latest apparel and footwear trends at an accessible price point and will launch exclusively in 57 Hudson’s Bay stores in Canada and 50 Lord & Taylor stores in the US. The brand will also be available on thebay.com and lordandtaylor.com, adding to each retailer’s ever-expanding online offering.

Designed to react to trends quickly, Hudson’s Bay stores will be infused with up to 50 new styles every month ensuring that the most of-the-moment looks and pieces are in store.

“We created Design Lab Lord & Taylor specifically with our millennial customer in mind”, said Suzanne Timmins, Senior Vice President and Fashion Director, Hudson’s Bay and Lord & Taylor. “We know she is looking for the latest trends at the best price without sacrificing quality.”

In addition to the new label, Design Lab is the name coined for a new young contemporary destination in store. The concept shops at Hudson’s Bay and Lord & Taylor will feature a strong, curated assortment showcasing trend-right fashion pieces with an average price point of $75 CDN. These new spaces in-store will be the destination for the Design Lab Lord & Taylor label, along with a selection of other brands available including Material Girl and Tinsel.

Key trends for Design Lab Lord & Taylor Spring/Summer 2015 include:

Athletic Allure

The sporty trend continues to win first place for Spring. Crop tops, matching skirt sets, open weave sweaters and dresses, lace bombers and soft pants are given a feminine twist that includes pops of bright colours and floral prints, textured fabrics and athletic trim details.

Seventies Style

It’s hip to be in a seventies mood with crop tops, peasant dresses and tops, handkerchief hems, wide leg pants and matching skirt sets. This season, suede plays a starring role.

All-in-One

Dressing for a day – or night – out has never been easier with one piece rompers, jumpsuits and flowy dresses. Any length goes.

Woodstock Redux

A jam-packed summer festival schedule is the perfect occasion for easy maxis, crochet dresses, fringe jackets and dresses, distressed denim cutoffs, graphic tees and tanks. Rock on with psychedelic prints and patterns.

Garden Party/Country Club

Mix florals, ginghams and stripes for a new take on the ever-classic preppy look. Garden party or yacht club, optional.

 

About Hudson’s Bay Company Department Store Group

Hudson’s Bay Company, founded in 1670, is North America’s longest continually operated company. Hudson’s Bay Company Department Store Group comprises of Hudson’s Bay and Home Outfitters in Canada and Lord & Taylor in the United States. Hudson’s Bay is Canada’s most prominent department store, with 90 full-line locations, two outlet stores and thebay.com. Lord & Taylor operates 50 full-line locations primarily in the northeastern and mid-Atlantic U.S., four outlet locations, and lordandtaylor.com. Home Outfitters is Canada’s largest kitchen, bed and bath specialty superstore with 68 locations. Hudson’s Bay Company trades on the Toronto Stock Exchange under the symbol “HBC”

-30-

For more information, please contact:

Michelle Veilleux
Senior Manager, Public Relations
Hudson’s Bay
416-256-5182
Michelle.Veilleux@hbc.com

Katie Mills
Specialist, Public Relations
Hudson’s Bay
416-256-5114
Katie.Mills@hbc.com