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Hudson’s Bay and Lord & Taylor Partners with Print Ad Mobile Shopping Application

Leading North American retailers partner with Pounce, a consumer-facing mobile app that integrates traditional media with m-commerce

TORONTO, (January 23, 2014) – The HBC Department Store Group announced today the launch of an exciting new mobile shopping application for both Hudson’s Bay and Lord & Taylor.  HBC is partnering with Pounce, a consumer-facing mobile app to integrate traditional media with m-commerce, providing customers the opportunity to purchase merchandise displayed in print media using tablets and smartphones.  Pounce is the only Hudson’s Bay and Lord & Taylor approved mobile app that allows customers to instantly buy products seen in print by simply scanning an image.

The app launched in Canada today, just ahead of this year’s Olympic Winter Games. Hudson’s Bay is the official apparel sponsor of the Canadian Olympic and Paralympic Teams for the Sochi 2014 Olympic and Paralympic Winter Games, and the upcoming ads for HBC Olympic apparel will be the first to display the Pounce mobile app opportunity for customers.  The app also launched in the United States for Lord & Taylor.

“Our goal with this initiative is to complement traditional media with popular mobile technology, and Pounce creates the opportunity to combine offline and online channels in a seamless way,” said Michael Crotty, Chief Marketing Officer for HBC.  “Pounce’s unique capability is a natural fit as we roll-out and grow our omni-channel strategy for HBC.”

“Traditional media is a successful marketing channel, but consumers also want the power of instant purchasing,” said Avital Yachin, CEO of Pounce. Our technology turns static print into digital storefronts, satisfying the instant purchasing needs of consumers.”

Hudson’s Bay customers can download Pounce for free on iOS devices via the Apple App Store.

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About Hudson’s Bay Company

Hudson’s Bay Company (HBC), founded in 1670, is North America’s longest continually operated company. Today, HBC offers customers an unparalleled range of retailing categories and shopping experiences internationally. In Canada, HBC operates Hudson’s Bay, Canada’s largest department store with 90 full-line locations and one outlet store as well as thebay.com, unsurpassed in its fashion, beauty, home and accessory designers and brands. HBC also operates Home Outfitters, Canada’s largest home specialty superstore with 69 locations across the country.

In the United States, HBC operates Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, renowned for its superlative designer collections and first-rate fashion expertise.  Saks Fifth Avenue comprises 41 full-line stores in 22 states, five international licensed stores, saks.com, 72 Saks Fifth Avenue OFF 5TH stores and saksoff5th.com. HBC also operates Lord & Taylor, a leading department store chain with 49 full-line store locations throughout the northeastern United States, in two major cities in the Midwest and in Boca Raton, Florida, four Lord & Taylor outlet locations and lordandtaylor.com. Hudson’s Bay Company banners provide stylish, quality merchandise with a dedicated focus on service excellence. Hudson’s Bay Company trades on the Toronto Stock Exchange under the symbol “HBC”.

About Pounce

Pounce is a one-of-a-kind mobile app that turns static print ads into instant digital storefronts by enabling customers to scan product images and complete a purchase in less than 30 seconds. Pounce’s innovative technology provides a secure, 1-tap checkout with popular retailers by seamlessly integrating with the retailer’s existing ecommerce system. This approach utilizes mobile to bridge the gap between print and ecommerce. For more information, visit http://www.pounce.mobi/.

 

Media Contacts
Jade Trombetta
The Cline Group
Phone: (215) 313-5002
Email: Jade.Trombetta@theclinegroup.com

Michelle Veilleux
Hudson’s Bay Company
Phone: (416) 861-4306
Email: michelle.veilleux@hbc.com