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HUDSON’S BAY COLLABORATES WITH THE COLLECTIONS™ TO SHOWCASE 12 CANADIAN DESIGNERS

TORONTO – Hudson’s Bay, Canada’s fashion authority, and Canadian fashion production and designer management firm, THE COLLECTIONS™, today announced a new collaboration as part of Hudson’s Bay’s Discover This Pop-Up concept.

Launching September 4, 2018, the retailer’s fourth iteration of its pop-up series is dedicated to showcasing Canadian design talent. Curated by THE COLLECTIONS™, the shops will feature apparel and accessories from 12 Canadian designers, including Canadian based ATELIER GUARIN, HILARY MACMILLAN, SID NEIGUM, MARKOO, MIKHAEL KALE, PEDRAM KARIMI, S.P. BADU, WIL STUDIOS, WRKDEPT, BIKO, CUCHARA and New York based DANIEL GREGORY NATALE. The collaboration marks a significant commitment by Hudson’s Bay in providing new opportunities within the Canadian design community to increase consumer reach.

“As Canada’s fashion authority, we have a responsibility to support the incredible design talent within our country“, said Alison Coville, President, Hudson’s Bay. “This is a pivotal opportunity for Hudson’s Bay to celebrate Canadian designers on a national platform and we are proud to bring these 12 beautiful collections to our customers.”

“Our vision has always been to offer designers a sustainable domestic and international platform that they can build their brands with,” stated Dwayne Kennedy, Co-Founder and Fashion Director at THE COLLECTIONS™. “We are thrilled to team up with Hudson’s Bay and offer these 12 Canadian designers a real tangible opportunity to expand sales and marketing reach on a national scale.”

The new pop-up will offer global exclusives from each of the 12 Canadian brands and will feature more than 90 styles spanning womenswear, menswear, unisex apparel and jewellery. Available only at Hudson’s Bay for a limited time, the pop-ups can be found at Hudson’s Bay Queen Street, Vancouver, Yorkdale, Chinook and for the first time for the fall/winter 2018 season – Montreal. Canadian fashion fans can also shop the assortment online at thebay.com.

In commemoration of the launch of this pop-up series, Hudson’s Bay and THE COLLECTIONS™ will host a presentation to showcase the exclusive pieces that will be available in the Hudson’ Bay Discover This Pop Up. The presentation is set to be held in the RE\SET™  Studio during Toronto Fashion Week, on September 4, 2018 at 7:30 P.M.

“It’s a great privilege to join forces with THE COLLECTIONS™ on this collaboration with Hudson’s Bay, an iconic Canadian retailer who continues to celebrate, support and lead the fashion initiative, “ said designer Mikhael Kale.

 

ABOUT HUDSON’S BAY
HBC, incorporated in 1670, is North America’s oldest company. Hudson’s Bay has grown to become Canada’s most prominent department store, today operating 89 full-line locations and thebay.com. For the first time since the banner’s inception, Hudson’s Bay opened outside of Canada with 10 new stores in the Netherlands in 2017, and an online shopping destination at hudsonsbay.nl. This expansion introduces a new and exciting shopping experience in the Netherlands, catering to the Dutch market. Hudson’s Bay has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands, as well as exclusive food concepts. It is part of the HBC brand portfolio. The signature stripes are a registered trademark of Hudson’s Bay Company.

Website: thebay.com
Instagram: @hudsonsbay

ABOUT THE COLLECTIONS™
THE COLLECTIONS™ is a Toronto-based fashion production agency, managing award-winning designers and provides like-minded partners an opportunity to collaborate with rising talent. Recognized as an industry leader, THE COLLECTIONS™ has established a strong track record for launching emerging talent and positioning designers for international success. As a continued effort to provide a platform for emerging talent and create a positive impact within the community, THE COLLECTIONS™ created RE\SET™ in February 2017.

Website: reset.fashion
Instagram: @fsncollections

ABOUT RE\SET™
In February 2017, THE COLLECTIONS™️ launched RE\SET™ a platform offering designers an opportunity to present their collections direct to consumer and the industry. RE\SET™ currently takes place bi-annually in September and February (prior to New York Fashion Week) and is in partnership with the official Toronto Fashion Week located in Yorkville. RE\SET™ provides designers with a variety of presentation formats including: traditional runway, static presentations, a designer showroom model and has cumulatively featured over 100 participating designers.

Website: reset.fashion
Instagram: @resetfsn
Hashtag: #resetfsn

For additional information, interview requests, hi-res imagery or sample loans, please contact:
NordströmMatte Public Relations
647.812.0933
Dani Matte | dani@nordstrommatte.com | ext. 401
Olivia Monardo | Olivia@nordstrommatte.com | ext. 403
Anya Nordström | anya@nordstrommatte.com |ext. 406

Hudson’s Bay Public Relations
416-256-5182
Michelle Veilleux | michelle.veilleux@hbc.com