Hudson’s Bay Company Collection and Lazypants Bring Comfort and Style to Consumers with Collaboration
TORONTO, November 12, 2015 – Iconic Canadian brand, Hudson’s Bay Company Collection, has partnered with Canadian-focused and produced fashion brand Lazypants, to unveil their first collaboration of high-quality sweatpants. Launching in stores this month, these sweatpants will be introduced just in time to get lazy during the holiday season.
“It’s great to have this opportunity to collaborate with another Canadian brand,” says Hilary Kelley, VP Design and DMM of HBC Private Brands. “We were particularly pleased to make this collaboration available for the holiday season when relaxing at home with family and friends is everyone’s top priority.”
For this collection, Lazypants has transformed their celebrity-embraced, signature Niki sweatpants into an original design incorporating HBC Collection’s famed stripes in a heart logo paired with the Lazypants logo. The sweatpants will be available in the classic shades of salt and pepper grey and navy.
“Partnering with HBC Collection has been an honour for Lazypants,” says Adam Bledin, founder of Lazypants. “This collaborative collection brings together two great Canadian companies – one of our country’s oldest and most respected companies and a young and upcoming Canadian fashion brand – in a meaningful and stylish way.”
The collaboration is available in stores at Hudson’s Bay and thebay.com for purchase. Each pair of Lazypants will retail for $95.
About Hudson’s Bay:
Hudson’s Bay Company, incorporated in 1670, is North America’s oldest company. Hudson’s Bay has grown to become Canada’s most prominent department store, today operating 90 full-line locations, two outlet stores and thebay.com. It has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. It is part of the Hudson’s Bay Company brand portfolio.
Lazypants is a Canadian founded line of premium comfort wear, known for their versatile and celebrity-embraced sweat pants and other lounging fashion products. Lazypants was designed exclusively for “the after”, creating comfortable clothing for after work, after the gym, after literally anything. Proudly made in Canada, Lazypants is deemed as one of the country’s up-and-coming fashion brands. For more information, please visit www.shoplazypants.com
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