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Hudson’s Bay Company Collection Partners with Herschel Supply for Limited Spring 2016 Collection

Toronto, ON – (January 6, 2016) - Hudson’s Bay Company Collection has partnered with global accessories brand Herschel Supply on a limited-edition, five piece collection of travel essentials that will launch in Hudson’s Bay stores and on thebay.com on February 16, 2016.

Each piece in the collection combines the iconic Hudson’s Bay stripes with premium Herschel Supply finishes, including vegetable tanned leather and blue chambray liners. The collection will range from $50 – $135 CDN.

“Hudson’s Bay Company is thrilled to partner with Herschel Supply for this exciting collaboration,” says Hilary Kelley, Vice President, Design, HBC Collections, Hudson’s Bay. “These two internationally recognized Canadian brands share many of the same values, including a passion for heritage and a commitment to authenticity.”

The collection includes popular Herschel styles, such as the Heritage and Little America backpacks, the Chapter travel kit and the Novel weekend duffle. The range also includes a scaled-down rendition of the Heritage backpack sized for children ages 3-6.

“It was an absolute honour to work with the Hudson’s Bay Company Collection team on this timeless product offering,” explains Jamie Cormack, co-founder of Herschel Supply. “Their iconic blanket not only compliments an interior space, it’s perfect for a movie in the park with friends. The clean, bold stripes are a great design story that resonates globally.”

Founded in 1670, the Hudson’s Bay Company Collection Point Blanket continues to represent comfort and quality in North America and around the world. Today, the iconic stripes serve as inspiration for highly coveted collaborations with internationally recognized brands such as Converse, Lacoste and Erdem.

ABOUT HUDSON’S BAY

Hudson’s Bay Company, incorporated in 1670, is North America’s oldest company. Hudson’s Bay has grown to become Canada’s most prominent department store, today operating 90 full-line locations, two outlet stores and thebay.com. It has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. It is part of the Hudson’s Bay Company brand portfolio.

ABOUT HERSCHEL SUPPLY

In the early 1900s, Peter Alexander Cormack, a barrel maker by trade, and his wife Annie made the journey from Wick, Scotland, to Canada. The couple settled in the small town of Herschel, whose population today is counted at 30 residents.

Founded in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply adopted the name of the town where three generations of their family grew up. Based in Vancouver, Canada, Herschel

Supply is a design driven global accessories brand that produces quality products with a fine regard for detail.

CONTACT:

Michelle Veilleux
Hudson’s Bay
416-256-5182
Michelle.Veilleux@hbc.com

Katie Mills
Hudson’s Bay
416-256-5114
Katie.Mills@hbc.com