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Hudson’s Bay Company initiates campaign to donate your HBC Rewards Points in support of Canadian Red Cross Japan Earthquake & Asia Pacific Tsunami relief fund

TORONTO, ON, March 18, 2011 – Following the devastating earthquake and tsunami in Japan, Hudson’s Bay Company announced the launch of a national ‘Donate Your Points’ campaign to help raise funds in support of relief efforts currently underway.

Until Sunday, April 10, 2011, all Bay, Zellers and Home Outfitters locations across Canada will offer Canadians the opportunity to contribute to relief efforts by donating their HBC Rewards points to the Canadian Red Cross Japan Earthquake & Asia Pacific Tsunami relief fund. In addition to making donations in-store, customers and associates can donate online through www.hbcrewards.com by clicking on the ‘Donate to Charity/Community’ link.

“We recognize the importance and impact these types of support initiatives can have, not only on the affected communities, but also here at home as we are reminded of Canada’s reputation for rallying together to support those in need,” said Don Watros, COO, Hudson’s Bay Trading Company. “This program gives our associates and customers the opportunity to help the Canadian Red Cross and contribute much needed funds and support to the people of Japan.”

“The Red Cross Movement is rapidly mobilizing to meet the urgent humanitarian needs following a devastating earthquake and tsunami in Japan,” says Conrad Sauve secretary general and CEO of the Canadian Red Cross. “We are grateful to the Hudson’s Bay Company for their generous support of Red Cross relief and recovery operations in affected communities.”

Customers who wish to continue supporting the Japan Earthquake & Asia Pacific Tsunami relief efforts beyond April 10, 2011 may do so by visiting www.hbcrewards.ca and registering their on-going commitment to the Canadian Red Cross through the HBC Rewards Community Program. Donations can also be made directly to the Canadian Red Cross at www.redcross.ca/helpnow, by calling toll free 1-800-418-1111 or at any Red Cross office.

About Hudson’s Bay Company

Hudson’s Bay Company is the Canadian retail entity of Hudson’s Bay Trading Company (HBTC). Founded in 1670, The Hudson’s Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and approximately 50,000 associates in Canada, Hudson’s Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

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For additional information, contact:

Stephanie Thornbury
Hudson’s Bay Company
(416) 436-8086