Hudson’s Bay Company Outfits Canadian Olympic Team in True Canadian Style and Spirit at London 2012 Closing Ceremony
TORONTO, August 12, 2012 – As the Canadian Olympic Team celebrates their achievements over the past 17 days at tonight’s London 2012 Closing Ceremony they will be dressed in a look that perfectly represents the great outdoors and summer in Canada – the Closing Ceremony denim jacket created for the athletes by the Hudson’s Bay Company.
Inspired by Canada’s love for denim, the Closing Ceremony Jean Jacket has a classic appeal that is familiar to many Canadians. Embellished with a variety of Canada-inspired patches, worn to symbolize exploration, adventure, accomplishment and pride in Canada, the jacket is an iconic collector piece for the athletes and all Canadians. Also included in the Closing Ceremony look are Heather Grey Maple Leaf T-shirts and sweatshirts, tailored khaki pants and sporty white sneakers. Some of the Canadian Olympic Team may also choose to wear Maple Leaf Red summer toques and/or Maple Leaf Red wayfarer -inspired sunglasses as they celebrate this Olympic moment.
“The Closing Ceremonies have typically been a time for celebration and we wanted our athletes to wear something fun and unexpected and that symbolized who they are as Canadians,” says Suzanne Timmins, SVP and Fashion Director, Hudson’s Bay Company. “The Closing Ceremony Jean Jacket encompasses everything we were trying to embody when designing the collection. It brings together elements of unity, pride and longevity – making it the perfect choice for our athletes to wear at the Closing Ceremony tonight.”
The jacket features the logos of the Canadian Olympic Committee (COC) and the Hudson’s Bay Company, and patches of the Canadian flag and Maple Leaf on the front of the jacket and several other Canada-inspired patches on the back of the jacket including symbols of landscapes, indigenous animals and sports.
All of the looks worn by the athletes over the past 17 days during the Opening Ceremony, on the podium and in the village have been well received by Canadians, with many items selling out at Hudson’s Bay Company stores across Canada.
“Canadian Olympic Team outfits were a real source of pride for our athletes and the talk of the Olympic Village,” said Derek Kent, Chief Marketing Officer at the Canadian Olympic Committee. “The London collection is fashion forward and a great opportunity for Canadians to connect with our athletes and show support for the Team.”
To get the Closing Ceremony look, fans can purchase replica versions of the Jean Jacket at The Bay and Zellers stores across Canada and on Thebay.com until September 2012.
About Hudson’s Bay Company:
Hudson’s Bay Company, founded in 1670, is North America’s longest continually operating company. The company comprises The Bay, a major department store, Zellers, a mass merchandise format, and Home Outfitters, a kitchen, bed and bath specialty store. With nearly 500 retail outlets and approximately 50,000 associates in Canada, Hudson’s Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.
The Hudson’s Bay Company’s US banner operations include Lord & Taylor, an upscale specialty retailer with 48 stores across nine states, with two new stores opened in Spring 2012. The company also operates 3 outlet stores, Lordandtaylor.com, and two Lord & Taylor Home stores.
About the Canadian Olympic Committee:
The Canadian Olympic Committee is a national, private, not-for-profit organization committed to sport excellence. It is responsible for all aspects of Canada’s involvement in the Olympic movement, including Canada’s participation in the Olympic, Youth Olympic and Pan American Games and a wide variety of programs that promote the Olympic movement in Canada through cultural and educational means. For news and information, visit the COC website atwww.olympic.ca and find the team on both Facebook (Canadian Olympic Team) and Twitter (@CDNOlympicTeam).
For further information please contact:
Michelle Veilleux, Manager, Public Relations, The Bay, Tel: (416) 861-4306, Email:firstname.lastname@example.org
Jane Almeida, Manager, Media Relations, Canadian Olympic Committee, Tel: 416-540-1788, Email:email@example.com