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Hudson’s Bay Launch Activewear for Spring 2015

This spring, Hudson’s Bay has created activewear destinations at stores across the country with the launch of a multi-brand, curated collection designed for performance and ath-leisure. In addition, Hudson’s Bay is proud to exclusively launch Danish high street brand, Y.A.S Sport. Blending fashion with technical fabrications, the assortment provides customers the ability to style athletic looks that are both functional for the gym and fashionable for the street. An abbreviation of Your Apparel and Style, the Y.A.S Sport line utilizes colors, shapes and cuts that put European style into sportswear.

In addition to Y.A.S Sport, the in-store activewear assortment includes Calvin Klein Performance, Under Armour, Nike, Bench, Adidas, Reebok and Y.A.S Sport. Select stores will also carry an assortment from Alo Yoga, Lole, Stella McCartney by Adidas and Prismsport.

Hudson’s Bay has committed to becoming the activewear destination for the modern woman, ranging from high-performance items for workouts including running, cross-training, conditioning and yoga, to the sporty chic items that can go comfortably from gym class to lunch with friends, to running errands and beyond. With chic, all-weather wear that has style and substance, along with true performance pieces and casual weekend separates, the selection suits a variety of athletic and leisure pursuits.

Ranging in price from $29 to $200, key items include leggings, yoga pants, sweatpants, sweatshirts, tanks, sports bras, and jackets. Activewear departments can be found in all Hudson’s Bay stores across Canada, as well as on thebay.com, with product varying between locations.

About Hudson’s Bay Company Department Store Group

Hudson’s Bay Company, founded in 1670, is North America’s longest continually operated company. Today, HBC offers customers a range of retailing categories and shopping experiences primarily in the United States and Canada. Our leading banners – Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH – offer a compelling assortment of apparel, accessories, shoes, beauty and home merchandise. Hudson’s Bay is Canada’s most prominent department store with 90 full-line locations, two outlet stores and thebay.com. Lord & Taylor operates 50 full-line locations primarily in the northeastern and mid-Atlantic U.S., four Lord & Taylor outlet locations and lordandtaylor.com. Saks Fifth Avenue, one of the world’s pre-eminent luxury specialty retailers, comprises 39 U.S. stores, five international licensed stores and saks.com. OFF 5TH offers value oriented merchandise through 80 U.S. stores and saksoff5th.com. Home Outfitters is Canada’s largest kitchen, bed and bath specialty superstore with 68 locations. Hudson’s Bay Company trades on the Toronto Stock Exchange under the symbol “HBC”.
For more information, please contact:

Katie Mills
Specialist, Public Relations
Hudson’s Bay
416-256-5114
katie.mills@hbc.com