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HUDSON’S BAY LAUNCHES CORE LIFE

EXCLUSIVE PRIVATE BRAND FOR FALL 2018 OFFERS ELEVATED EVERY DAY BASICS

TORONTO –  Arriving just in time for fall, Hudson’s Bay is thrilled to launch CORE Life, a new lifestyle brand for women and men. Designed to appeal to the style-conscious, laid back sophisticate, CORE Life is a collection of elevated every day basics, all available for $79.99 or less. The full collection of closet staples includes outerwear, apparel, sleepwear, footwear and accessories with new deliveries arriving in store each month.  The collection will launch in store and on thebay.com for September 2018

“As Canada’s destination for fashion, we know our customers want stylish pieces that are wearable and affordable,” said Alison Coville, President, Hudson’s Bay.  “The new CORE Life collection reinvents timeless essentials with a modern and casual aesthetic. It is perfect for the customer who doesn’t want to compromise on style or price.”

“As a busy, working mom of three, I know how important it is to have a wardrobe stocked with perfect basics that you will reach for time and time again. The CORE Life brand is full of perfect items you want to stock up – and would be lost without,” said Jessica Mulroney, Hudson’s Bay Fashion Specialist and spokeswoman for the CORE Life brand.  “Not only is the brand affordable, it is can work for the office or weekend wear. The line is simple and fashionable at the same time.”

For women, early fall deliveries in September focus on neutral closet staples, including essential pocket T’s, crew neck sweaters, skinny high-waisted denim and packable down puffer vests. Pops of colour – think soft pinks, cobalt blue and neon yellow – infuse a fun, fashion-forward feel.

Late fall deliveries arriving in October and November include cozy v-neck and turtleneck sweaters and the perfect packable down puffer jacket, available in five colours. The T-neck sweater paired with a skinny twill pant is the perfect weekend look.  For evening, pair denim with the balloon sleeve sweatshirt for a casual night out.  For a time-starved, easy look, throw on the sweatshirt dress with either booties or sneakers and you’re dressed from head to toe. The season’s fuzzy Sherpa jacket available in three colours is sure to be the standout of the season.

Accessories include knit toques, gloves and chunky scarves that complement the complete collection.  Bags are chic and fashion-minded in sought after shapes including clean-lined carryalls and bucket bags. Footwear favourites include perfectly pointy-toe flats, loafers and monochrome boots in perfect neutrals such as black, camel and taupe.

For men, Core Life micro twill pants in shades of black, navy, dark wind, dune and grey mix with long sleeve button down shirts in solids, patterns and flannels will be available in early fall. Late fall deliveries arriving in October include long-sleeve henley t-shirts alng with crew neck sweaters and hoodies that can be layered over T’s. Puffer jackets available in six colourways and vests, available in 5 colourways add the perfect finishing touch.

Sure to be an instant hit, the CORE Life unisex accessory collection includes nylon packable totes, packable duffle bags backpacks and the must-have fanny pack in a range of colours including olive black, navy and red.

 

ABOUT HUDSON’S BAY

HBC, incorporated in 1670, is North America’s oldest company. Hudson’s Bay has grown to become Canada’s most prominent department store, today operating 89 full-line locations and thebay.com. For the first time since the banner’s inception, Hudson’s Bay opened outside of Canada with 10 new stores in the Netherlands in 2017, and an online shopping destination at hudsonsbay.nl. This expansion introduces a new and exciting shopping experience in the Netherlands, catering to the Dutch market. Hudson’s Bay has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands, as well as exclusive food concepts.  It is part of the HBC brand portfolio. The signature stripes are a registered trademark of Hudson’s Bay Company.

 

For more information, or images, please contact:

Nerissa Jawanda

PR Specialist, Hudson’s Bay

416-256-3371

Nerissa.Jawanda@hbc.com