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Hudson’s Bay Launches Exclusive Limited-Edition Holiday Sweater Collection by Whoopi Goldberg

Toronto (October 13, 2016) – Hudson’s Bay spreads holiday cheer with the launch of an exclusive sweater collection designed by Whoopi Goldberg. The limited-edition capsule collection arrives at Hudson’s Bay on November 1st just in time for the holiday shopping season to commence.

Goldberg, who loves the holidays, has a family tradition of donning kitschy or ‘ugly’ holiday sweaters each year. The sweaters incorporate her whimsical, humorous take on the holidays and are crafted with luxe fabrications not commonly seen in a novelty sweater, such as alpaca, wool and cashmere.

“I wanted my love of the holidays to come to life with this “ugly” sweater collection,” stated Whoopi Goldberg. “There’s no better way to celebrate the season than by wearing or giving an “ugly” holiday sweater and spending time with family and friends, which is really what it’s all about.”

“Hudson’s Bay is Canada’s destination for the holidays.  Whether it’s our windows, our specialized gifting shops or our incredible Christmas Street installations, we celebrate the holiday season unlike any other retailer,” stated Liz Rodbell, President of Hudson’s Bay and Lord & Taylor. “We are thrilled to include Whoopi in our holiday traditions and launch this collection; we know it will surprise and delight our customers during this special time of year.”

The eight limited-edition styles will be available for purchase at Hudson’s Bay stores across Canada and on thebay.com; all sweaters will retail for $179.

 

ABOUT HUDSON’S BAY:

Incorporated in 1670, Hudson’s Bay Company is North America’s oldest company. Hudson’s Bay stores have grown to become Canada’s most prominent department store, today operating 90 full-line locations and thebay.com. It has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. It is part of the Hudson’s Bay Company brand portfolio.

 

For more information, please contact:

Michelle Veilleux

416-256-5182

michelle.veilleux@hbc.com