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HUDSON’S BAY TO BRING ICONIC TOY BRAND FAO SCHWARZ TO CANADA

New Pop-Up Spaces to Launch Ahead of Holiday Season 

Toronto, ON (October 9, 2018) – Today Hudson’s Bay announced it will bring iconic toy brand FAO Schwarz to Canada prior to the start of the 2018 holiday season. FAO Schwarz pop-up spaces will launch exclusively at every Hudson’s Bay store across Canada and on thebay.com this month. Designed as a must-shop wonderland for kids of all ages, the shops will range in size from 300 to 1200 square feet and will feature everything from oversized plush animals to classic toy train sets to the famous dance-on piano.

“At Hudson’s Bay we are always looking for ways to offer our customers new, exciting and exclusive opportunities and experiences”, says Alison Coville, President, Hudson’s Bay.  “There is something special and nostalgic about shopping for a perfect toy to bring joy to someone you love.  We are thrilled to launch the FAO Schwarz brand in Canada and bring that sense of magic and wonder to our customers”.

“We are delighted to partner with Hudson’s Bay on this exclusive retail partnership”, says David Conn, CEO of ThreeSixty Brands, owners of the FAO Schwarz brand. “As Canada’s most iconic and leading department store, they are the perfect partner to help us create cherished memories for generations of children.”

Hudson’s Bay re-entered the toy business in fall 2016 with shops in 60 stores across Canada as well as on thebay.com.  The addition of the FAO Schwarz brand to Hudson’s Bay offerings is a testament to Hudson’s Bay commitment to delight customers of all ages. Hudson’s Bay worked with Canadian distributor ACI brands to bring the FAO Schwarz brand to market.

 

ABOUT HUDSON’S BAY

HBC, incorporated in 1670, is North America’s oldest company. Hudson’s Bay has grown to become Canada’s most prominent department store, today operating 89 full-line locations and thebay.com.  Hudson’s Bay has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands, as well as exclusive food concepts.  It is part of the HBC brand portfolio. The signature stripes are a registered trademark of Hudson’s Bay Company.

ABOUT FAO SCHWARZ

Founded in 1862, Frederick August Otto Schwarz opened FAO Schwarz, a marvelous bountiful emporium full of extraordinary, one-of-a-kind toys from all over the world. As one of the oldest and most iconic toy brands in the world, FAO Schwarz has always been synonymous with quality and innovation, and offering cherished memories for generations of adults and children alike.

With over one hundred fifty years of operation, FAO Schwarz evolved into a must-see destination, attracting over three million visitors annually. The famed Fifth Ave. flagship closed in July 2015 and the brand was acquired in October 2016 by ThreeSixty Group Inc., a leading provider of branded consumer products to the nation’s largest retailers. In the fall of 2018, a new flagship store will open at 30 Rockefeller Center, bringing back that legendary interactive in-store experience that will continue to incite endless possibilities and memories for those who visit. For additional information visit www.faoschwarz.com and follow FAO Schwarz on Instagram and Facebook @FAOSchwarz.

 

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For more information, or images, please contact:

Nerissa Jawanda

PR Specialist, Hudson’s Bay

416-256-3371

Nerissa.Jawanda@hbc.com