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It’s All Fun and Games as Toy Makers Collaborate to Name the 10 Must-Have Toys of the Holiday Season

November 1, 2011, Toronto – In the true spirit of the holidays, toy experts have united to come up with the much-anticipated Top 10 Toy List, showcasing the most interesting and imaginative toys that are sure to top children’s wish lists this holiday season.  Zellers consulted with some of the finest toy makers, including Hasbro and Mattel, as well as the most discerning of critics – shoppers – to find the toys that will surely fill Santa’s sack this Christmas.

“Toys have come a long way since I was a kid. There have been incredible innovations in the toy industry, and this year’s top 10 showcase that innovation.  These toys are fun, they capture the magic of make-believe, and they deliver an experience that will surely captivate kids for hours,” says Mark Foote, President and CEO, Zellers. From an animatronic puppy to an actual magic wand, the list features classic favourites to the newest play innovations and has every child, from toddler to teen, covered.

For more information and to view Zellers toy experts’ top 10 toys, please see the attachment.

All of these coveted toys available in Zellers locations across Canada. Ready to spread even more holiday cheer this year, Zellers Price Match Guarantee means if shoppers find an identical item at a lower advertised price, they can bring the advertisement into any Zellers store and we will match it, guaranteed.

About Zellers
Zellers is the mass merchandise retailer of the Hudson’s Bay Company and is a leading Canadian mass merchandise department store chain with 279 locations in communities nationwide. Offering customers clear value and price competitiveness on national and private brand merchandise is Zellers’ top priority.

About Hudson’s Bay Company
Hudson’s Bay Company (HBC) is the Canadian retail entity of Hudson’s Bay Trading Company (HBTC). Founded in 1670, The Hudson’s Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced FIELDS stores. With more than 600 retail outlets and over 50,000 associates in Canada, our associates are on the front line, delivering great service to Canadians. Hudson’s Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

For further information:
Media Contact:
Tiffany Bourré/ Michelle Kennedy
Hudson’s Bay Company
905-595-7184/ 905-595-7239 /