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LOLË and Hudson’s Bay Step Into Spring with New Yoga Essentials

Collaboration Features Iconic Multi-Stripe Design

 

Toronto, March 1, 2018 – For spring 2018, Hudson’s Bay, Canada’s most prominent department store, and Lolë, Canada’s lifestyle athletic brand, have launched a new collaboration of chic separates and accessories featuring Hudson’s Bay’s iconic signature stripes.  Anchored by the must-have Lolë and Hudson’s Bay yoga mat, the six piece collection features workout leggings, sports bras and tanks and a stylish, functional tote bag. The Lolë and Hudson’s Bay collection will retail between $55 – $150 CAD and is now available exclusively at Hudson’s Bay and Lolë stores across Canada and online at both thebay.com and lolewomen.com.

“Lolë was the perfect partner for our spring 2018 collaboration as it comes at a time where we are ready to shed our winter layers, get outside and be active,” said Lucia Kinghorn, VP, Design and Business Development, Hudson’s Bay. “Whether at the gym, heading to a yoga class or just out-and-about around the city, the collection will take you from day to night.”

“We are proud to join forces with Hudson’s Bay to create a collection of athletic wear and accessories featuring Hudson’s Bay’s iconic stripes,” said Danielle Hinan, Marketing Director, Lolë. “Beyond fashion, we are powered by wellbeing and strive to create a lifestyle for our consumers, which Hudson’s Bay shares.”

Key items in the collection include:

TRUE yoga mat – $60
This yoga mat perfectly blends Lolë’s happy yellow hue with Hudson’s Bay’s iconic signature stripes.  It features excellent sticky traction and great rebounding and density to provide support and the ability to flow through poses with ease. Made of pure clean resin (PCR) material, the yoga mat is non-toxic and hypoallergenic, latex-free and odourless.

Alpine Bra – $69
The mid-impact racerback Alpine Bra features four-way stretch, adjustable straps and back, and mesh inserts for breathability.

Savasana Tank Top – $55
The racerback Savasana tank features a solid crisp white or dark navy on the front and the Hudson’s Bay stripes on the back.  The scoop neck and curved hem give a feminine feel.

Motion Crop Leggings – $130
The HBCXLolë performance legging is available in dark navy and features a wide stretch waistband, mid-rise and secret pocket.

Lily Convertible Bag - $150
The Lily Convertible Bag is available in crisp white with the Hudson’s Bay iconic stripes front and centre. Perfect for running to and from class or around the city, the bag features double top handles, a convertible shoulder strap, an exterior zip pocket and compartments for a phone, water bottle and yoga mat.

Fans of Hudson’s Bay’s iconic stripes can share their adventures on social media with #stripespotting.

 

ABOUT LOLË

WE ARE LOLË

Made to move in style, powered by wellbeing. Born in Montreal, Lolë creates authentic, active apparel for every day, every season. Beyond fashion, we are a lifestyle, hosting worldwide events and local giving within communities. Lolë is a driver of the wellbeing movement. Lolë can be found at more than 2500 retail outlets globally, in Lolë retailers and online. #lolewomen

 

ABOUT HUDSON’S BAY

HBC, incorporated in 1670, is North America’s oldest company. Hudson’s Bay has grown to become Canada’s most prominent department store, today operating 89 full-line locations and thebay.com. For the first time since the banner’s inception, Hudson’s Bay opened outside of Canada with 10 new stores in the Netherlands in 2017, and an online shopping destination at hudsonsbay.nl. This expansion introduces a new and exciting shopping experience in the Netherlands, catering to the Dutch market. Hudson’s Bay has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands, as well as exclusive food concepts.  It is part of the HBC brand portfolio. The signature stripes are a registered trademark of Hudson’s Bay Company.

 

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For more information, please contact:

Nerissa Jawanda

PR Specialist, Hudson’s Bay

416-256-3371

Nerissa.jawanda@hbc.com