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Lord & Taylor To Host Exclusive Launch Event For Ivanka Trump Ready-To-Wear Collection

March 21, 2012 – NEW YORK, NY – Lord & Taylor will host the first-ever Ivanka Trump Spring 2012 Ready-To-Wear fashion show at 6pm on Wednesday, March 28th at its Fifth Avenue flagship. The show marks the exclusive launch event of the brand, showcasing the line’s breadth of contemporary product at a compelling price point, and will also feature her shoe, handbag, jewelry and outerwear collections. The collection will be available at 22 Lord & Taylor stores and on lordandtaylor.com.

“Lord & Taylor is honored to host the exclusive launch event of Ivanka Trump Ready-to-Wear, bringing together two New York icons,” noted Bonnie Brooks, President, Hudson’s Bay Company. “We’ve done extremely well with the shoe, handbag and outerwear collections and have high expectations for the ready-to wear line, as Ivanka’s collection of wearable and well-priced clothing is perfect for our customers.”

The show is comprised of 37 looks that highlight three main stories including a black and orange group, a tan and fuschia compilation and will end with a navy and white assortment. Hair and makeup will be provided by Frederic Fekkai and Laura Mercier, respectively. Models from Trump Model Management.

Following the show, Trump will make a personal appearance in a specially curated “World of Ivanka” shop created for the evening, bringing together all merchandise categories. Customers can meet Trump and receive a signed sketch with any purchase of her sportswear, shoes, handbags, fine jewelry or outerwear. Ten percent of sales from the Ivanka Trump Collection during the evening will benefit the United Nations Foundation’s Girl Up campaign, of which Ivanka Trump Jewelry is a founding partner.

“I am extremely excited about my first ready-to-wear fashion show. The response to the line has been incredible and I am looking forward to seeing all of my collections come together on the runway” said Ivanka Trump. “Bonnie Brooks and Lord & Taylor have been great supporters of my brand. I’m thrilled to celebrate and showcase my spring 2012 Ivanka Trump collections with them on March 28th!”

The Ivanka Trump Ready-To-Wear Collection is a lifestyle brand designed to fit the multi-faceted lifestyle of modern women from work to the weekend and beyond. Customers can expect to find a variety of product categories including denim, t-shirts, suits, dresses and great separates, all available at an affordable price range of $50-$225. The collection demonstrates incredible attention to detail and quality and includes such luxurious materials as silk and linen. The pieces are versatile, easy-to-wear and are grouped into three different trend and color stories including a refined equestrian look with tweed, grey, beige, white and black, geometric patterned pieces in black and white and a feminine set with stripes, bows and ties-at-the-waist in a warm coral, yellow, navy and orange color palette. This collection was designed for modern and sophisticated women in the 25-40 demographic who have a sense of tradition while embracing their femininity and strength.

For more information, please visit:
www.lordandtaylor.com/ivankatrump
www.facebook.com/lordandtaylor
www.facebook.com/ivankatrump
www.twitter.com/lordandtaylor
www.twitter.com/ivankatrump

About Lord & Taylor:
Lord & Taylor is an upscale specialty department store that has built a reputation for attentive customer service and high-quality merchandise focused on apparel and accessories. Founded in 1826, Lord & Taylor is America’s oldest department store and one of America’s premier retailers. Today, Lord & Taylor operates 47 full-line stores in nine states and the District of Columbia, three Lord & Taylor outlet stores and lordandtaylor.com, the company’s online store.

About Ivanka Trump:
As Executive Vice President of Development and Acquisitions, Ivanka M. Trump is charged with the domestic and global expansion of the Trump Organization’s real estate footprint. Ms. Trump, who joined The Trump Organization in 2005, is involved with all aspects of the company’s real estate and hotel management initiatives and is the co-founder of the Trump® Hotel Collection. Ms. Trump is a principal of Ivanka Trump Fine Jewelry, a luxury diamond line that launched with great success in fall 2007. In August 2010 Ms. Trump announced a partnership with Marc Fisher Footwear to launch the Ivanka Trump Footwear Collection and a partnership with Mondani Handbags and Accessories to launch Ivanka Trump Handbags. Additionally in September 2011, Ms. Trump along with FleetSteet Ltd. launched a collection of outerwear. Ms. Trump continued to expand her brand recently partnering with HMX Group for the launch of her apparel collection for spring 2012. The collections are being distributed on a large scale through retail partners as well as through Ivanka’s eBoutique www.shop.ivankatrump.com.

About Girl Up:
Girl Up, a campaign of the United Nations Foundation, gives American girls ages 13-18 the opportunity to channel their energy and compassion to raise awareness and funds for programs of the United Nations that help some of the world’s hardest-to-reach adolescent girls. Through Girl Up’s support, girls have the opportunity to become educated, healthy, safe, counted and positioned to be the next generation of leaders. Founding campaign partners include Viacom Media, National Coalition of Girls’ Schools, Girls Up, Women’s National Basketball Association, Ivanka Trump Fine Jewelry, Girls Inc., and 10×10. Go to GirlUp.org to learn more.

Press Contact:
Brittany McVicker
Brittanymcvicker@gmail.com
646.443.2063