Lord & Taylor Unveils 2015 Holiday Windows with Austin Mahone, and partners with Habitat for Humanity New York City for Home-Building Initiative
NEW YORK (November 3, 2015) – Lord & Taylor will unveil its world-renowned holiday windows to New York City on Thursday, November 12 with an event in partnership with Habitat For Humanity New York City, and with a performance by singer-songwriter Austin Mahone. This unveiling marks the 78th year that the flagship Fifth Avenue store has created animated, non-commercial holiday windows—originally, and still to this day, considered by the company to be a gift to the city.
Lord & Taylor is proud to announce a 2016 partnership with Habitat NYC, which will kick off with Charity Day in the Fifth Avenue store. The retailer, alongside many of its vendors, will make a generous contribution to the organization to fund the rebuild of a single-family home in Queens over the course of the next year. In addition to the donation, all proceeds from the Charity Day ticket sales will go towards the Lord & Taylor Habitat NYC project.
The holiday window unveiling event will take place at 6 p.m. featuring Austin Mahone. Mahone will perform briefly on Fifth Avenue in front of the store, and then help Lord & Taylor President Liz Rodbell unveil the windows. Directly following the unveiling, he’ll greet customers inside the store. Throughout the day—which will feature extended hours, 9 a.m. to 11 p.m.—the store will host a carnival-like shopping extravaganza. Each of the 10 floors will be animated with fun and engaging activations that bring the windows to life, including photos with Santa, gifts-with-purchase, enter-to-win opportunities, and more.
“Lord & Taylor has a history of giving back to its communities, and what better way to give back to New York City than to help Habitat for Humanity re-build a home for a family in need?” asked Liz Rodbell, president, Lord & Taylor and Hudson’s Bay. “We’re so excited to continue the tradition of creating delightful holiday windows for the City—and to welcome Austin Mahone to help us kick off the season.”
“We are thrilled to be a partner with Lord & Taylor for the holiday window unveiling and kick off Charity Day,” said Karen Haycox, Chief Executive Officer of Habitat for Humanity New York City. “Lord & Taylor recognizes that affordable housing is a major concern in our city and this partnership demonstrates a commitment to the sustainability and health of local neighborhoods. It means that more New Yorkers will have access to the life-changing opportunity real affordable homeownership provides. We are honored to be part of this celebrated holiday tradition.”
Vendor partners who contributed to the Lord & Taylor Habitat NYC project, and will also sponsor in-store animations or promotions on November 12 include: BCBGMAXAZRIAGROUP, Callaway, Camuto Group, Calvin Klein, Calvin Klein Fragrance, Carmen by Carmen Marc Valvo, Chloe Fragrances, CLARINS, Donna Morgan, G-III, Global Brands Group, Laundry by Shelli Segal, Marc Fisher LTD, Marc Jacobs Fragrances, Movado, Original Penguin, Perry Ellis, philosophy, PVH Corp., and Rafaella.
Customers who purchase a $5 Charity Day ticket will receive two 25%-off single-item coupons, and a 15%-off storewide savings pass that can be used on almost everything, including cosmetics and fragrances (for use on November 12 at Fifth Avenue only; some exclusions apply).
Habitat for Humanity New York City transforms lives by building quality homes for families in need and by uniting all New Yorkers around the cause of affordable housing. With the help of thousands of volunteers every year, Habitat NYC has served more than 380 families in the five boroughs of New York City with their permanent housing needs. To learn more about Habitat for Humanity, please visit: http://www.habitat.org.
ABOUT LORD & TAYLOR
Founded in 1826, Lord & Taylor is the oldest department store in the United States and one of the country’s premier retailers. It has built its reputation on offering high-quality fashion apparel and accessories, exciting store environments, and seamless service. Lord & Taylor operates 50 full-line locations primarily in the northeastern and mid-Atlantic U.S., four outlet locations, and lordandtaylor.com. It is part of the Hudson’s Bay Company brand portfolio.
For more information, please contact Lord & Taylor public relations: