Madonna’s Material Girl Brand and Rita Ora Hit Miami
February 5th, 2014 – MG Icon, the joint venture between Iconix Brand Group, Inc. and Madonna today unveiled its Spring 2014 Material Girl marketing campaign “Material Girl Hits Miami” featuring international performer, Rita Ora. Rita is one of the latest music protégées from Jay-Z and Roc Nation. She was selected by Madonna and her daughter Lola, to star in her second fashion campaign for the brand.
“Rita is the perfect fit for the Material Girl brand. She is a style icon who knows how to have fun with fashion,” commented Lola. Madonna added, “Rita is fearless when it comes to fashion and expressing herself. We love her personality and think she perfectly embodies the spirit of Material Girl.”
Commenting on her Material Girl spring campaign, Rita Ora stated, “I don’t think there are any rules in the fashion world and Material Girl is a wonderful way to really express yourself.”
Rita Ora hit the streets of Miami with Material Girl, wearing the spring collection of apparel, footwear and accessories. Rita was photographed in a series of beautiful shots at iconic Miami locales such as The Welcome to Miami sign, Ocean Drive, the Raleigh Hotel pool and in a vintage car.
“There’s never a dull moment when working with Rita and our Miami shoot was no exception,” commented Dari Marder, Chief Marketing Officer, Iconix Brand Group Inc. “We were chased by paparazzi all day, but we still managed to get amazing shots of Rita being her playful and fun-loving self,” she added.
The multi-media marketing campaign will debut in March issues of fashion and lifestyle magazines as well as online, outdoor and in-store. The Material Girl brand is available exclusively at Hudson’s Bay in Canada.
Material Girl is a fast-fashion junior collection inspired and designed in collaboration with Madonna and her daughter, Lola. To stay up to date with the latest news from Material Girl, follow @MaterialGirl on Twitter or become a fan of Material Girl on Facebook at facebook.com/materialgirlcollection. Customers can shop the line at thebay.com
About Iconix Brand Group, Inc:
About Iconix Brand Group, Inc. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including: CANDIE’S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R),LONDON FOG (R), OCEAN PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R), ED HARDY (R), SHARPER IMAGE (R), UMBRO (R), LEE COOPER (R), ECKO UNLTD. (R), and MARC ECKO (R). In addition, Iconix owns interests in the ARTFUL DODGER (R), MATERIAL GIRL (R), PEANUTS (R), TRUTH OR DARE (R), BILLIONAIRE BOYS CLUB (R), ICE CREAM (R), MODERN AMUSEMENT (R), and BUFFALO (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments, Iconix manages its brands to drive greater consumer awareness and equity.
Madonna, a multi-Grammy winning artist, cultural icon, Rock and Roll Hall of Fame inductee, director, producer, documentarian, children’s book author, video visionary and humanitarian has sold over 200 million albums in the course of her unparalleled career in the entertainment business. Her recent “Sticky and Sweet” Tour was the most successful concert tour by a solo artist in history.
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Liz Rosenberg Media