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Puma Canada announces the launch of Puma brand shops in The Bay

The Bay stores to introduce both Men’s and Women’s PUMA Sportlifestyle collections in 10 doors this Spring 2012

TORONTO, March 16, 2012 – PUMA Canada announced today that it will launch Sportlifestyle shops in 10 of the most prominent Bay locations across Canada beginning this weekend.

The PUMA Sportlifestyle shops, featured in both the Men’s and Women’s departments will feature highlighted and unique collections of apparel and accessories, presented in an exciting new shop design concept that accentuates the colour, fun, innovation and inclusiveness that benchmarks the PUMA brand. The shops will vary from 250 to 500 sq feet in each department and will create a contemporary visual shopping experience consistent with The Bay’s own transformative approach to lifestyle and fashion retailing.

The Puma Sportlifestyle shops will launch in locations that include Toronto’s flagship Queen Street store, Montreal’s heritage Ste Catherine Street store, along with high profile stores in Calgary, Edmonton, Ottawa, Mississauga and 4 other doors across the country.

To coincide with the launch of the PUMA Sportlifestyle shops, PUMA Canada also confirms that it will launch the Sportlifestyle footwear collections in selected Bay locations across the country this spring, and to look for announcements of several exciting exclusive footwear collections with The Bay in upcoming months.

“PUMA Canada is thrilled to have the opportunity to introduce our brand into The Bay this Spring and is very proud to be a part of the exciting evolution of their shopping experience. In our mission to become the most desirable and sustainable Sportlifestyle Company, developing a brand presence in Canada’s legendary retailer is both a major asset and strategic benchmark. We are very pleased with their commitment to PUMA and will both benefit from the investment”, states Ritch Benford, Sr Vice President, PUMA Canada.

“We are delighted to partner with PUMA on such an exciting initiative and offer our customers an enhanced experience when shopping the collections of this Sportslifestyle brand,” says Wayne Drummond, SVP Hudson’s Bay Company. “These shops fit perfectly with The Bay’s approach on lifestyle and fashion retailing and we are delighted to bring them to The Bay this Spring.”

PUMA
PUMA is one of the world’s leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit http://www.puma.com

The Bay
Hudson’s Bay Company was incorporated in 1670 by a British royal charter under King Charles II. With an unrivalled 341-year history in Canada, Hudson’s Bay Company is renowned for its historical role in the development of the nation. Today, The Bay is Canada’s leading department store and has established a reputation for quality, service, and more than ever, for style. A world-class department store, The Bay offers well edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. The stores are continually evolving to provide customers with new and exclusive merchandise, as well as customized services to set The Bay apart from any other retailer in Canada. The Bay operates 91 stores in 8 provinces across Canada as well as Thebay.com, the company’s online store.

For further information:
Chantal Roy, PR, PUMA Canada
chantal.roy@puma.com
416.481.7862 (2421)

Shelley Fremont, PR Specialist, The Bay
shelley.fremont@hbc.com
416-861-6946