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The Hudson’s Bay Company Collaborates with World-Famous Publisher, ASSOULINE, to create a one-of-a-kind Publication about Canada’s Oldest Company

October 28, 2011 – Toronto, ON – The Hudson’s Bay Company is thrilled to announce the release of its new book, Hudson’s Bay Company, a 280-page story about the company’s historical journey in Canada published by ASSOULINE. From fur traders and settlers to today’s fashion leaders, the book contains surprises for those familiar with the company and serves as an impressive introduction to those who are new to its history.

Over a year in the making, the book was personally initiated by Bonnie Brooks, President and CEO of The Bay. With a foreward written by the Canadian-born editor of Vanity Fair, Graydon Carter, and text by the editor-in-chief of Canada’s History magazine, Mark Reid, the book encompasses elements of both fashion and history. Hudson’s Bay Company Corporate Historian, Joan K. Murray, is responsible for the book’s introduction. In these pages, readers can see how the Hudson’s Bay Company contributed to Canada’s creation and development, leading to its being deemed “the company that became a nation.”

Readers will learn about the history and inspiration behind the iconic Hudson’s Bay Company striped point blanket, which continues to be a top-seller and a familiar item in Canada and around the world. With over 220 illustrations, a detailed timeline of significant events, and a list of HBC Governors from 1670 to the present, Hudson’s Bay Company captures the influence and importance of the company in the development of Canada from the fur trade up to the modern retail era.

“We wanted to create a book that offered a special experience for readers and effectively told our story,” says Bonnie Brooks, President and CEO of The Bay. “By partnering with ASSOULINE, we were able to create a one-of-a-kind publication that shows Canada, as well as other nations around the world, how one of the world’s oldest companies came to be what it is today.”

Hudson’s Bay Company hit Bay stores nationally mid-October and will be available for gift-giving throughout the 2011 holiday season until all 12,000 units sell out. Canadian retail value is $75 and book dimensions are 9½ x 11½” / 24 x 29 cm. Book also available online at Thebay.com andAssouline.com.

About The Bay:
Hudson’s Bay Company was incorporated in 1670 by a British royal charter under King Charles II. With an unrivalled 341-year history in Canada, Hudson’s Bay Company is renowned for its historical role in the development of the nation. Today, The Bay is Canada’s leading department store and has established a reputation for quality, service, and more than ever, for style. A world-class department store, The Bay offers well edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. The stores are continually evolving to provide customers with new and exclusive merchandise, as well as customized services to set The Bay apart from any other retailer in Canada. The Bay operates 90 stores in 8 provinces across Canada as well as Thebay.com, the company’s online store.

About ASSOULINE:
Renowned for their highly original graphic concept, ASSOULINE books and luxury gift items are works of art that capture culture and bring it to life. The spirit and savoir-faire of the company have contributed to the creation of a unique and eclectic, chic and elegant brand that is immediately identifiable. ASSOULINE has published over one-thousand titles across international markets on subjects including fashion, art, architecture & design, gastronomy, photography, travel, and viticulture.

ASSOULINE books have been translated into more than ten languages and are distributed in the most exclusive retail destinations worldwide, including Saks Fifth Avenue, Bergdorf Goodman, Sotheby’s, and Harvey Nichols, Dubai. ASSOULINE Boutique locations include Paris, ASSOULINE at The Plaza Hotel in New York City, ASSOULINE at Crystals at CityCenter in Las Vegas, ASSOULINE Books, Gifts & Gallery at South Coast Plaza, ASSOULINE Istanbul and most recently, ASSOULINE at Liberty in London.

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Shelley Fremont
Public Relations Specialist
Shelley.fremont@hbc.com
416.861.6946