Saks Fifth Avenue and Disney Announce Holiday Collaboration to Celebrate 80th Anniversary of “Snow White and the Seven Dwarfs”
SAKS TO OFFER THEMED BREAKFAST EVENTS AT NEW YORK FLAGSHIP
New York (Aug. 2, 2017)— Saks Fifth Avenue and Disney today announced a magical collaboration to celebrate the holidays at Saks stores this winter. The two iconic brands will come together to delight shoppers this holiday season by creating one-of-a-kind experiences across Saks’ 41 stores in the U.S. and Canada.
This November, Saks’ annual holiday window unveiling in New York will celebrate “Snow White and the Seven Dwarfs.” The collaboration includes special Disney-inspired fashion, accessories and giftable items created by premier designers and available in all Saks stores in the U.S., Canada and Saks.com.
Saks will offer a series of Disney themed breakfasts at Café SFA on the 8th floor of the Saks New York flagship location at Fifth Avenue and 50th Street. Snow White, Snow Prince, and Dopey will make special guest appearances during seatings on select dates from Saturday, Nov. 25 through Sunday, Dec. 31. Tickets are available now for purchase at www.saks.com/disney.
“The power of brands like Saks and Disney coming together to create special experiences and custom designer pieces that our clients won’t find anywhere else, is the epitome of today’s new luxury—and an opportunity for Saks to put its best foot forward during the holiday season,” said Marc Metrick, president, Saks Fifth Avenue. “We’re excited to unveil more details of this fantastic collaboration in the coming months.”
“It’s been 80 years since Walt Disney astonished the world with the first-ever full-length animated feature, and Snow White and the Seven Dwarfs has remained an audience favorite ever since,” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “Bringing Snow White and her story to Saks’ holiday campaign is a terrific opportunity to honor the film’s legacy, and give fans a new way to make this classic part of their celebrations.”
Saks Fifth Avenue welcomes customers to connect via its social channels, and to follow #SaksHoliday for updates and insider access.
ABOUT SAKS FIFTH AVENUE (@saks)
Saks Fifth Avenue, one of the world’s preeminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson’s Bay Company brand portfolio, Saks operates 41 full-line stores in 22 states and Canada, five international licensed stores and saks.com, the company’s online store.
ABOUT DISNEY CONSUMER PRODUCTS AND INTERACTIVE MEDIA
Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company’s stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises four main lines of business: Global Licensing, Disney Retail (including Disney Store), Publishing and Digital Media, and Games, Apps, and Labs. The segment is home to world-class licensing and retail experts, artists, technologists, and storytellers who inspire imaginations and bring the magic of Disney into the daily lives of families and fans around the world.
Saks Fifth Avenue
The Walt Disney Company