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Saks Fifth Avenue and Legendary Parisian Restaurant L’Avenue Announce Partnership

New York, NY (October 6, 2015) — Saks Fifth Avenue and Jean-Louis Costes are collaborating on an inspiring project featuring the intersecting worlds of fashion, luxury and hospitality. The partnership will bring the style and sophistication of the iconic Parisian restaurant L’Avenue to the Saks Fifth Avenue experience, ushering in a new era for the brand and its storied Manhattan flagship. A global fixture for influencers and tastemakers from Paris and around the world, L’Avenue has transformed into a cultural destination and international sensation.

“Taking part in Saks’ reinvention was something we found both compelling and inspiring,” said Founder and Hotelier Jean-Louis Costes. “We believe our L’Avenue restaurant on Avenue Montaigne is an ideal counterpart for the redevelopment of their 1924 landmark flagship as well as for their vision in rethinking the Saks client journey.”

Set in various unique locations throughout the Saks Fifth Avenue New York flagship store, including the majestic terrace overlooking Rockefeller Center which has never before been open to the public, the collaboration will transport the flair of Avenue Montaigne to Manhattan for lunch, dinner and beyond.

“From when we opened our store nearly a century ago, we have challenged ourselves to deliver a world class experience to all of our customers,” said Saks Fifth Avenue President Marc Metrick. “Today, as we reimagine and redevelop our renowned New York City flagship, we are returning to our heritage of giving our customer unparalleled

experiences that place Saks at the intersection of fashion and culture. Bringing Parisian legend L’Avenue to our flagship furthers our mission to make Saks the hero again.”

Saks Fifth Avenue is undergoing a three-year renovation that will enhance and expand the environments and services in its flagship New York store. The renovation will begin in late 2015 and is anticipated to be complete by mid-2018. Saks Fifth Avenue will continue to provide its world-renowned service to customers throughout the renovation.

ABOUT SAKS FIFTH AVENUE

Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson’s Bay Company brand portfolio, Saks operates 38 full-line stores in 22 states, five international licensed stores and saks.com, the company’s online store.

CONTACT:

Steven Salton
Saks Fifth Avenue
steven_salton@s5a.com
212.451.3821

Jeremy Silverman
L’Avenue Paris
jeremysilverman@avenue-restaurant.com
+49 (0) 1511 678 4662