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Saks Fifth Avenue Extends the Personalized Shopping Experience Beyond the Store, CONNECTING Directly to Customers 24/7 Online

NEW YORK, NY (March 4, 2016)Luxury destination Saks Fifth Avenue has introduced a unique customer offering that brings the iconic Saks Fifth Avenue in-store experience directly to online shoppers.  Customers can now connect with Saks Associates 24/7 and receive the full benefits of Saks personalized services beyond the store. This new technology is part of the brand’s ongoing efforts to extend its all-channel model and allows customers to enjoy Saks Fifth Avenue’s elevated level of service, no matter how they choose to shop.

“This is a highly personalized online solution to selling, merging our highest trafficked channel——with our highest converter—our Associates,” commented Marc Metrick, President, Saks Fifth Avenue. “It is the perfect response to the growing demand for consumer-facing technology. With access to Associates 24/7, personalized services and more, we finally have the ability to bring the high-touch Saks experience and store environment online.”

Through this new offering, which was brought to life in partnership with retail tech leader Salesfloor, Saks Associates have the ability to create customizable boutique pages, which contain personally curated assortments of Saks merchandise, accessible through a dedicated URL. As a result, Associates can connect with new and existing customers online, touting their hand-picked merchandise, expertise and industry knowledge via live chat, email or scheduled appointments. In addition, Saks Associates can showcase their online storefronts to customers through email and social media tools built into a mobile app.

“Today’s all-channel customer wants a high level of service, regardless of channel. Salesfloor helped us address that opportunity and our Associates are seeing real success,” explains Joe Milano, Senior Vice President, General Manager, Digital Retail and Ecommerce, Saks Fifth Avenue. “Saks Fifth Avenue prides itself on putting customers first. When it comes to luxury shopping, there is no substitute for the personalized experience offered by a knowledgeable Saks Associate.”

Saks Fifth Avenue invites guests to visit and connect with a Saks Associate today.


Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson’s Bay Company brand portfolio, Saks operates 40 full-line stores in 22 states and Canada, five international licensed stores and, the company’s online store.



Steven Salton
Saks Fifth Avenue

Katie Majeski
Saks Fifth Avenue