SAKS FIFTH AVENUE REVEALS DETAILS OF HOLIDAY WINDOW CONCEPT INSPIRED BY DISNEY’S “FROZEN 2”
Holiday Window Unveiling to Include Live Performance by Idina Menzel, the voice of Elsa in Walt Disney Animation Studios’ “Frozen 2”
NEW YORK — Saks Fifth Avenue today reveals additional details of their holiday collaboration with Disney. The two brands will come together to delight shoppers this holiday season with dazzling “Frozen 2”-inspired windows, exclusive product and a one-of-a-kind in-store experience.
“The holiday season is an important moment for Saks and gives us an opportunity to stretch our imagination,” said Marc Metrick, President of Saks Fifth Avenue. “Each year we look for ways to entertain our customers and connect on an emotional level through meaningful experiences. Our collaboration with Disney is the perfect way to capture the joy of this time of year and we look forward to bringing this one-of-a-kind concept to all stores across the country and our digital platforms.”
Saks will debut its holiday windows on Monday, November 25 and continue its long-standing tradition of holding a spectacular holiday show in the middle of Fifth Avenue. The epic unveiling event will include a musical performance by Idina Menzel (voice of Elsa) of a song from the “Frozen 2” Original Motion Picture Soundtrack, along with a song from her upcoming holiday album, “Christmas: A Season of Love.” The production will also include a 10-story-tall theatrical light show and entertainment from a 50-person choir, along with a flurry of Disney entertainers. The event will be livestreamed on Saks.com/Holiday and Disney.com.
DISNEY’S “FROZEN 2”-INSPIRED WINDOWS
Inspired by Disney’s “Frozen 2,” Saks’s center six windows of the flagship store will bring scenes from the film to life. The displays will depict Elsa and Anna’s extraordinary journey to discover truths about their past while encountering the four spirits of nature. Adored characters Olaf, Kristoff, and Sven will also appear throughout the vignettes as they champion the sisters along the way.
Saturated color, texture and cavernous landscapes inform the overall composition of the remaining windows that wrap the building. Theatrical lighting in bold hues illuminate the landscapes and create a surreal environment—a perfect backdrop for mannequins dressed in over-the-top designer fashion.
Also featured is Ferrero Rocher® premium chocolate. The two corner windows of the store will display the brand’s signature pyramids made of fine hazelnut chocolates delicately wrapped in gold foil.
DISNEY’S FROZEN 2 ENCHANTED FOREST EXPERIENCE AT SAKS
Disney’s Frozen 2 Enchanted Forest Experience at Saks will be an immersive, wonder-filled experience that will offer visitors the chance to be transported to the spectacular world of “Frozen 2” and experience Anna and Elsa’s journey through the enchanted forest, encountering the four spirits of nature and other beloved characters along the way. Located on the ninth floor of the New York flagship store, the activation will run from Tuesday, November 26 through Tuesday, December 24. Tickets are $5 each (+ taxes and fees) and Saks will donate $5 from the sale of each ticket to New York-Presbyterian Phyllis and David Komansky Children’s Hospital. Tickets can be purchased at Saks.com/Frozen2.
SAKS X DISNEY FROZEN 2 PRODUCT
Currently, special “Frozen 2”-inspired fashion, accessories and giftable items are available at all U.S. Saks stores and on Saks.com. Created in collaboration with designers like Roberto Coin, Converse and S’well, shoppers can purchase product inspired by the beautiful imagery and elements from the film. Exclusive to Saks are “Frozen 2” limited-edition Elsa and Anna dolls. Designed by Disney store artists, the dolls will awaken a new spirit of adventure in Disney fans and collectors alike.
GIFT GIVING & SERVICES
Holiday Gift Guide: Customers can find Saks’s ultimate guide to exclusive gifts and designer delights within the 120-page Holiday Book, featuring Idina Menzel on the cover. Available now in stores and on Saks.com.
Holiday Concierge: For the holiday season, Saks offers a dedicated digital concierge to assist customers with all of their gift-giving needs, including, shipping, delivery, or simply finding that perfect present. Customers may access the holiday concierge 24/7 on Saks.com/Locations/Services beginning on November 15.
Holiday Gift Guide Chatbot: Available on Facebook Messenger beginning on November 15, the Holiday Gift Guide Chatbot curates the perfect gift recommendations from Saks.com based on the user’s needs. To access, visit Saks Fifth Avenue’s Facebook page and click “Send Message.”
Fifth Avenue Club: Customers can make an appointment with the Fifth Avenue Club (FAC), located at select Saks stores, and work with an expert Style Advisor to find everything from gifts for loved ones, to a must-have holiday look. Throughout the holiday season, the FAC will also offer gift wrapping and assistance with shipping.
The International Lounge: Shoppers from abroad can visit the International Lounge, which offers a multi-lingual concierge to assist with service needs including luggage and coat storage, package pick-up and more.
Saks Fifth Avenue and Disney welcome viewers to connect via their social media channels, listed below, and to follow #SaksHoliday and #SaksxDisneyFrozen2 for insider access.
ABOUT SAKS FIFTH AVENUE (@saks)
As a leading shopping destination for the all-channel luxury experience, Saks Fifth Avenue is renowned for its coveted edit of American and international designer collections as well as its storied history of creating breakthrough, experiential environments. Its exemplary client service has made Saks a global authority in the category, a focus since the brand’s inception in 1924. As part of the HBC brand portfolio, Saks operates in 43 cities across the globe, its online experience―saks.com, and its mobile experience―Saks App.
ABOUT DISNEY’S FROZEN 2
Why was Elsa born with magical powers? What truths about the past await Elsa as she ventures into the unknown to the enchanted forests and dark seas beyond Arendelle? The answers are calling her but also threatening her kingdom. Together with Anna, Kristoff, Olaf and Sven, she’ll face a dangerous but remarkable journey. In “Frozen,” Elsa feared her powers were too much for the world. In “Frozen 2,” she must hope they are enough. From the Academy Award®-winning team—directors Jennifer Lee and Chris Buck, producer Peter Del Vecho and songwriters Kristen Anderson-Lopez and Robert Lopez—and featuring the voices of Idina Menzel, Kristen Bell, Jonathan Groff and Josh Gad, Walt Disney Animation Studios’ “Frozen 2” opens in U.S. theaters on November 22.
ABOUT DISNEY PARKS, EXPERIENCES AND PRODUCTS
Disney Parks, Experiences and Products brings the magic of The Walt Disney Company’s powerful brands and franchises—including Disney, Pixar, Marvel, Star Wars, ESPN, 20th Century Fox, and National Geographic—into the daily lives of families and fans around the world to create magical memories that last a lifetime. When Walt Disney opened Disneyland in Anaheim, California, on July 17, 1955, he created a unique destination built around storytelling and immersive experiences, ushering in a new era of family entertainment. More than 60 years later, Disney has grown into one of the world’s leading providers of family travel and leisure experiences, with iconic businesses including six resort destinations with 12 theme parks and 52 resorts in the United States, Europe, and Asia with approximately 160,000 cast members; a top-rated cruise line with four ships and plans for three more to be completed in 2021, 2022, and 2023; a luxurious family beach resort in Hawai‘i; a popular vacation ownership program; and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business; one of the world’s largest children’s publishing brands; one of the world’s largest licensors of games across platforms; more than 300 Disney store locations around the world; and the shop Disney e-commerce platform. These experiences are created by Disney Imagineers, the creative force behind experiences found in Disney theme parks, resort hotels, cruise ships, and consumer products—including books, games, and merchandise.
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