Saks Fifth Avenue to Unveil its Spring 2015 Magalog
[NEW YORK, NY – MARCH 2, 2015] Luxury retailer Saks Fifth Avenue will unveil its highly anticipated Spring 2015 Magalog in store on March 4, 2015. The Magalog, a modern continuation of its traditional catalog, is the largest spring issue in Saks Fifth Avenue’s 90 year history.
“Differentiation is key. To stand out in our industry, one must create assets with wow factors,” said Mark Briggs, Chief Marketing and Creative Officer of Saks Fifth Avenue. “The Magalog has that wow factor with strong editorial content, the best runway trends, and designer and artist features … it is the modern day catalog.”
Consisting of 240 pages, the Magalog contains engaging editorials, curated fashion for both men and women, and exclusive stories from renowned industry influencers. The spring issue debuts March 4, followed by two more installments for Fall and Holiday. For the first time, readers can access the shop-able, digital version via saks.com, powered by Amplience®.
The stars of Disney’s new, live-action film Cinderella, in theatres March 13 – Lily James (Downton Abbey) and Richard Madden (Game of Thrones) – will appear on the covers of the Spring 2015 Magalog with exclusive interviews inside, including the film’s director Sir Kenneth Branagh. Lily and Richard are the first of many celebrities who will grace the pages of the Magalog.
WORD ON THE AVENUE
The book opens with Word on the Avenue, an editorial update on what’s new and notable in the fashion world. The launch of Giamba – Giambattista Valli’s youthful new collection available exclusively at Saks – is one of the many exciting stories contained within the spring issue. Additional Word on the Avenue stories feature designers Mary-Kate and Ashley Olsen, designer Dee Ocleppo, photographer Karl-Edwin Guerre, artist Langley Fox, and designer Norma Kamali, among others.
The Spring 2015 Magalog highlights the most captivating trends from the spring runways, including ‘70s revival, fantasy fabrics, and athleisure. These big-idea themes define the spring 2015 fashion season and are intertwined in the Magalog’s visual elements, editorial statements, and more.
Saks Fifth Avenue collaborated with photographer Jennifer Livingston and fashion editor Giovanna Battaglia to produce Exposure, a provocative seventeen-page spread exploring the world of lingerie atelier. This feature, among the several others enclosed within the issue, exhibits Saks Fifth Avenue’s editorial creativity and bold interpretation of spring 2015 fashion.
Photographers include Emma Summerton, Jennifer Livingston, Nick Dorey, Sebastian Faena, Chris Colls, Beau Grealy, Chad Pitman, Matthew Brookes, Phil Poynter, Jan Welters, Neil Gavin, Doug Inglish, David Needleman, and Fabrizio Ferri. Fashion Editors include Jack Borkett, Giovanna Battaglia, Sarah Richardson, Kate Young, Katie Mossman, Nicolas Klam, Julian Ganio, Garth Condit, Sally Lyndley, Deborah Watson, Nick Sullivan, and Christian Stroble.
Saks Fifth Avenue welcomes readers around the world to follow its Magalog launch (#saks) and to connect via its social channels, listed below.
- Twitter: https://twitter.com/saks
- Facebook: https://www.facebook.com/saks
- Instagram: http://instagram.com/saks
ABOUT SAKS FIFTH AVENUE
Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson’s Bay Company brand portfolio, Saks operates 39 full-line stores, five international licensed stores, 79 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store.
ABOUT HUDSON’S BAY COMPANY
Hudson’s Bay Company, founded in 1670, is North America’s longest continually operated company. Today, HBC offers customers a range of retailing categories and shopping experiences primarily in the United States and Canada. Our leading banners – Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH – offer a compelling assortment of apparel, accessories, shoes, beauty and home merchandise. Hudson’s Bay is Canada’s most prominent department store with 90 full-line locations, two outlet stores and thebay.com. Lord & Taylor operates 50 full-line locations primarily in the northeastern and mid-Atlantic U.S., four Lord & Taylor outlet locations and lordandtaylor.com. Saks Fifth Avenue, one of the world’s pre-eminent luxury specialty retailers, comprises 39 U.S. stores, five international licensed stores and saks.com. OFF 5TH offers value-oriented merchandise through 79 U.S. stores and saksoff5th.com. Home Outfitters is Canada’s largest kitchen, bed and bath specialty superstore with 68 locations. Hudson’s Bay Company trades on the Toronto Stock Exchange under the symbol “HBC”.
Saks Fifth Avenue
Saks Fifth Avenue