Saks Fifth Avenue Transforms Into a Land of 1000 Delights
Saks Fifth Avenue partners with Mastercard to present a candy-colored wonderland for the holidays
New York (Nov. 7, 2016) — This holiday season, Saks Fifth Avenue will become a Land of 1000 Delights, an enchanting landscape of colorful candy and festive fashion that will appear in all 41 stores in the U.S. and Canada. Jumbo swirl lollipops, whipped cotton candy and mounds of rock candy are just some of the delicious décor that will trickle into each store’s visual displays, creating an irresistible destination for fantastical gifts.
Saks Fifth Avenue will transform its New York flagship store into a Land of 1000 Delights on Monday, Nov. 21 with the unveiling of its iconic animated holiday windows on Fifth Avenue, presented by Mastercard. The store will debut a new multicolored, ten-story-tall theatrical light show on the front façade of the building, accompanied by 85 dancers from the American Ballet Theatre Jacqueline Kennedy Onassis School Pre-Professional Division dancing to a rendition of the famous The Nutcracker Suite. The captivating windows, electrifying light show and colorful candy décor will live in store and online throughout the holiday season.
“Land of 1000 Delights is truly a candy-colored wonderland—one of the most fantastical holiday displays that I have ever seen,” said Mark Briggs, executive vice president, creative, HBC. “My team and I had so much fun creating this delectable concept, and we cannot wait for customers and visitors alike to enjoy Saks’ sweet holiday sensation.”
Customers will be able to visit the Mastercard “Wheel of Delights” on the Ninth Floor of the flagship store from Nov. 21 through Dec. 24 to spin the wheel for the chance to win special prizes.
The New York window unveiling of Land of 1000 Delights will be live-streamed via Saks.com for audiences around the world to enjoy. The online event, presented by Mastercard, will take place on Monday, Nov. 21 at 6:45 p.m. ET.
CANDY COUTURE DRESSES
In addition to the New York flagship’s six animated windows on Fifth Avenue, it will display a series of “Candy Couture” dresses in the windows on 49th and 50th Streets. Each lavish dress, created by a notable designer, will be evocative of a favorite holiday treat, including cotton candy, peppermint sticks, and cake frosting. The windows will include bespoke pieces from Erdem, Carolina Herrera, Marchesa and Jason Wu, as well as candy-inspired spring 2017 looks from Rosie Assoulin, Naeem Khan, Alexander McQueen, and Jonathan Simkhai.
2016 HOLIDAY GIFT GUIDE
Whether shopping for big indulgences or little luxuries, customers can find impeccable presents in the 143-page ultimate Saks Holiday Gift Guide. Customers can pick up a copy of the gift guidein stores or view the digital version on Saks.com. Not only will readers find a multitude of gifting inspiration, they’ll also find photos and exclusive soundbites from Michelle Dockery and Juan Diego Botto, the stars of the new TNT drama “Good Behavior.”
New this year, SaksFirst members can use their SaksFirst points to purchase one-of-a-kind gift packages and exclusive experiences starring some of fashion’s biggest names. Experiences include an exclusive tour of Brunello Cucinelli’s headquarters in Solomeo, Italy; backstage passes to a Proenza Schouler fashion show; a Paris shoe experience at Christian Louboutin’s workshop; composing a bespoke fragrance with Kilian Hennessy; and more. Valued from $5,000 to $100,000, the experiences are redeemable only via SaksFirst points. More information can be found at SaksFirst.com/Unlocked.
SANTA AT YOUR SERVICE
On the first three Saturdays in December from 12 to 5 p.m. local time, select Saks Fifth Avenue locations (New York, Beverly Hills, Bal Harbour, Houston) will offer customers Santa At Your Service. Santa Claus himself will deliver customers’ in-store purchases directly to their homes, hotels or offices via the Saks At Your ServiceMercedes-Benz sprinter van. Appointments can be booked by contacting their local Fifth Avenue Clubs (appointments are required and must be scheduled two weeks in advance).
In celebration of the gift giving season, select Saks Fifth Avenue locations will offer dedicated gift concierges to assist customers with all of their gift-giving needs, including gift wrapping, shipping, delivery, or simply finding that perfect holiday gift. Available at the following stores: Atlanta, Bal Harbour, Beverly Hills, Boca Raton, Boston, Chevy Chase, Chicago, Dadeland, Downtown NYC, Houston, San Francisco, and Troy.
12 DAYS OF DELIGHTS
Starting Dec. 1, all Saks stores will host an extraordinary array of events and shopping surprises each Thursday, Friday and Saturday through Christmas. Customers will enjoy gifts with purchase, including Saks Sweet Surprise Cards. Visitors can view their local stores’ activities on the Store & Locations page on Saks.com.
Saks Fifth Avenue welcomes viewers to connect via its social channels, listed below, and to follow #SaksHoliday for insider access.
ABOUT SAKS FIFTH AVENUE (@saks)
Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson’s Bay Company brand portfolio, Saks operates 41 full-line stores in 22 states and Canada, five international licensed stores and saks.com, the company’s online store.
Saks Fifth Avenue