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Saks Fifth Avenue x Anthony Davis: A Bold Look For Luxe Athleisure

[New York, NY – August 9, 2016] –Saks Fifth Avenue today announced a partnership on an exclusive, Fall 2016 capsule collection between its private label SAKS FIFTH AVENUE COLLECTION and NBA all-star ANTHONY DAVIS. This alliance, dubbed “SAKS FIFTH AVENUE X ANTHONY DAVIS”, marks the first time the label has collaborated with an athlete on a fashion collection. The limited edition collection officially launches AUGUST 10 within 23 Saks Fifth Avenue locations –a tribute to Davis’ jersey number –as well as on saks.com.

“Since launching in 2009, Saks Fifth Avenue Collection has grown into one of Saks’ largest selling menswear brands,” stated Tom Ott, Senior Vice President, GMM, Saks Fifth Avenue. “We are thrilled to collaborate with NBA all-star Anthony Davis on an exclusive capsule for our beloved private label. Our customers will be pleasantly surprised by the combined ingenuity of the Saks Design team and the visionary imagination of Davis –the result yields a bold look for luxe athleisure.”

“SAKS FIFTH AVENUE X ANTHONY DAVIS” is comprised of 11 unique styles, from a mixed media bomber jacket and neoprene shorts to graphic t-shirts and designer joggers. The designs, ranging from $58 – $188 in price (USD), blend versatility with fashion, transcending the collection into elevated street style.

“I wanted to bring athleisure to another level,” stated Anthony Davis, American professional basketball player. “Collaborating with Saks Fifth Avenue on an exclusive capsule was a dream come true. I was very hands on with the entire process, from choosing the prints to designing the silhouettes—this capsule truly embodies my fashion perspective.”

In support of the launch, Davis will host two Saks Fifth Avenue in-store public appearances in 2016. For more information, customers and fans may follow Saks Fifth Avenue social media (@saks) as well as the Saks’ “Store and Events” page on saks.com.

ABOUT SAKS FIFTH AVENUE (@saks)

Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson’s Bay Company brand portfolio, Saks operates 39 full-line stores in 21 states and Canada, five international licensed stores and saks.com, the company’s online store.

For more information, kindly visit saks.com, Facebook.com/saks, Instagram.com/saks, Twitter.com/saks, Pinterest.com/saks, and Snapchat.com/saks_official.

ABOUT ANTHONY DAVIS

Born March 11, 1993 in Chicago Anthony Davis is an American professional basketball player for the New Orleans Pelicans of the NBA. He plays power forward and center positions. Davis was selected first overall in the 2012 NBA draft by New Orleans, and is a three-time NBA All-Star. He also earned a gold medal playing with Team USA at the 2012 Summer Olympics. He played one season at the University of Kentucky where he led his team to the national championship.

CONTACT:       

Katie Majeski
Saks Fifth Avenue
212-451-1931
Katie_Majeski@s5a.com

Paul Leggieri
PR Consulting
212-228-8181
pleggieri@prconsulting.net