Saks OFF 5TH Unveils First Store of its Innovative Premium Off-Price Concept in Germany
European flagship store opens in Düsseldorf on June 8
- Exciting brands at great prices on 3.500 m2 and 5 stories
- Opening of six additional stores in prime city-center locations scheduled for 2017 in Frankfurt, Stuttgart, Heidelberg, Wiesbaden, Rotterdam and Amsterdam
- Potential for up to 40 stores in Germany over the next three years
Cologne, June 7, 2017 – On June 8, 2017, the exclusive shopping concept, Saks OFF 5TH, will open its European flagship store in Carsch-Haus in Düsseldorf, marking the retailer’s first location in the European market. The retailer, which is operated by HBC Europe, offers its customers premium and designer brands as well as new, upcoming labels at an exceptional value.
The opening of the store in Düsseldorf marks the start of the concept’s launch in Germany and the Netherlands. Additional stores will open this summer in Frankfurt, Stuttgart, Wiesbaden, Heidelberg and Rotterdam. A store in Amsterdam is also planned. The company sees the potential to open up to 40 Saks OFF 5TH stores in Germany over the next three years.
“We see great potential for Saks OFF 5TH in Germany,” said Wayne Drummond, President of Saks OFF 5TH Europe. “At Saks OFF 5TH, customers will find an unparalleled combination of exclusive brands at an exceptional value in a premium store environment – a concept that customers in the USA have known and appreciated for years. The concept is entirely new in the German market.”
“With Saks OFF 5TH, we are creating a point difference that will increase the appeal of the city centers and revive the shopping streets,” explains Wayne Drummond. “We are constantly offering our customers new products. Each visit to the store is unique, which entices customers to return to the store more frequently. We believe the city centers will benefit from this.”
Saks OFF 5TH expects to offer over 700 different brands from the areas of women’s, men’s and kid’s wear, shoes, accessories as well as sportswear and home products.
“Many renowned manufacturers are working with us. Saks OFF 5TH offers them a high-quality, appealing opportunity to extend the life time of their product. Many brands appreciate this option and are already convinced of the benefits they will reap. They also value the discreet handling of our partnership,” says Berna Bartosch, Chief Merchandising Officer of Saks OFF 5TH, “As the assortment is constantly subject to change, shopping at Saks OFF 5TH will become an exciting discovery journey during which customers will constantly be surprised by new products.”
Saks OFF 5TH will be led by a dedicated management team from HBC Europe’s Cologne-based headquarters. From here, the team led by Wayne Drummond and Berna Bartosch will manage the market launch and further growth of Saks OFF 5TH in Europe. Both seasoned executives have extensive experience in retail and purchasing. Saks OFF 5TH will also benefit from the existing infrastructure and established services of the HBC Europe platform in Cologne, such as procurement management, supply chain and IT. With the market introduction to Germany, Saks OFF 5TH expects to create more than 200 jobs in Germany.
About Saks OFF 5TH
Saks OFF 5TH, which is operated by HBC Europe, is an exclusive shopping concept in central inner-city locations that offers premium designer brands and new labels at reduced prices. Saks OFF 5TH offers a large selection of high-quality designer brands at attractive prices in a unique and exclusive shopping atmosphere. The retailer plans to open in Düsseldorf, Frankfurt, Stuttgart, Wiesbaden, Heidelberg and Rotterdam throughout the summer of 2017.Additional information is available at www.saks-off-5th.de.
SAKS FIFTH AVENUE OFF 5TH EUROPE GMBH
T +49 221 223 5592