Sephora opens its second store in Germany at Bonn’s Galeria Kaufhof department store, 3 weeks after Munich opening
- SEPHORA opens the second Sephora store in Germany at Bonn’s Galeria Kaufhof, Remigiusstr. 20-24, 3 weeks after the first store opening in Munich, offering an exceptional selection of SEPHORA beauty products on galeria-kaufhof.de
- SEPHORA will offer 20 brands in Germany, some of which are Sephora exclusives, including the Sephora Collection.
Bonn, 20 July 2017: SEPHORA, a brand of the LVMH Moet Hennessy Louis Vuitton Group and the world’s leading international beauty retailer, is pleased to announce the opening of its second store in Germany, in partnership with Galeria Kaufhof, 3 weeks after the first store opening in Munich.
“We are thrilled to announce the arrival of SEPHORA in Germany, the 3rd largest Premium Beauty market in Europe,” says Stephan Borchert, President Sephora Europe & Middle East. “The partnership between our unique shopping environment and the renowned service-driven environment of the Galeria Kaufhof department store group will create a new and exciting beauty shopping experience for German customers. Through our SEPHORA philosophy of “Teach, Inspire, Play”, clients in Germany will enjoy an amazing range of high quality beauty products with expert advice and beauty tips that inspire our constantly growing Sephora beauty community. We are proud to welcome Germany as our 23rd country in the Europe & Middle East region.”
“With Sephora, we are gaining a global partner with whom we can give fresh impetus to the beauty segment”, says Wolfgang Link, the CEO HBC Europe and CEO Galeria Kaufhof GmbH.
The Sephora “Shop in Shop” concept
The “Shop in Shop” concept was created when SEPHORA opened its doors at Manor in Switzerland in 2016, offering customers the opportunity to touch and test products in a giant “beauty playground”. In Germany, SEPHORA is launching a completely redesigned and contemporary concept for the first time at Munich’s Galeria Kaufhof. The 130 m2 “Shop in Shop” will offer a wide range of services such as the Gift Factory and the Sephora Beauty Bar, where our Make-up Artists will teach and inspire our clients. The SEPHORA “Shop in Shop” will be a true “playground”, where learning about beauty is fun.
The Sephora “Shop in Shop”
- Opening times: Monday to Saturday, 9a.m. – 8p.m.
- Exclusive services: Sephora Beauty Hub, Gift Factory
- Available Make-up brands: Sephora Collection, Make Up For Ever, Kat Von D, Too Faced, Becca, Huda Beauty, Marc Jacobs Beauty
- Available skincare brands: Sephora Collection, Too Cool For School, Ayres, StriVectin, Tony Moly beauty to go exclusive brands: Liquid Palisade, Vita Coco, Cellucup, Erborian, Dafni
- Beauty to go brands: Make Up Eraser, Merci Handy, Amika, Invisibobble
SEPHORA offers a unique shopping experience that has fundamentally changed the world of cosmetic and fragrance retailing. Since its foundation in 1969, SEPHORA has created new trends through its revolutionary approach to beauty, offering its global client base an inspiring and immersive environment where they can touch and test products. By transforming the customer experience into a visual and tactile playground SEPHORA has created exceptionally strong relationships between itself, its clients and its products. Customer satisfaction is SEPHORA’s first priority, delivered by teams of in-store advisers who are the industry’s most outstanding professionals in perfumery and cosmetics. Sephora’s ambition is to become the world’s most loved beauty community, which the brand pursues through its innovative “Made In Sephora” range of products, its curation among the world’s best beauty and fragrance brands and its constant stream of new ideas. With distinctive boutiques and world-class website SEPHORA is able to deliver unexpected concepts with a non-conformist attitude that make the brand an unparalleled leader among international beauty retailers.
About Galeria Kaufhof
The Galeria Kaufhof Group based in Cologne is one of Europe’s leading department store company. With the innovative and successful Galeria concept, the company offers a modern shopping experience. Galeria Kaufhof Group currently has 21,500 employees and operates 97 stores and 58 DINEA restaurants in Germany, as well as 16 stores in Belgium. Since October 1, 2015, the Galeria Kaufhof Group belongs to the Canadian Hudson Bay Company (TSX: HBC), a globally active provider of premium department stores. For more information, see: www.kaufhof.de
Sephora press relations:
Sami Ben Addi
+33 (0)1 46 09 35 92 – +33 (0)6 30 27 60 82
Galeria Kaufhof GmbH Corporate Communications :