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Something’s Brewing at Canada’s Largest Kitchen, Bed & Bath Retailer

Home Outfitters Partners with Starbucks® to Launch Single-Serve Coffee Maker

October 23, 2012, TORONTO, ON – It’s a match made in coffeehouse heaven. Home Outfitters has teamed up with Starbucks as one of only two retailers in Canada with exclusive rights to offer the company’s new premium single-serve coffee maker – VerismoTM System by Starbucks. The revolutionary new Verismo™ System is the first at-home single cup solution to deliver perfectly crafted Starbucks® Caffè Lattes, espresso, and brewed coffee, consistently and conveniently, all from one machine. The new pod-based brewer is available in two sizes and three colours, and will be available in all stores October 26, 2012.

“We’re very excited to partner with Starbucks,” says Idalia Farrajota, Senior Vice President, Home Outfitters. “Home Outfitters has become a leading retailer in the coffee category.  We offer the most selection and name brands in coffee machines and accessories across the country.  Our product selection represents the best of the best – and certainly when it comes to coffee, Starbucks is one of the best.”

“For more than 41 years, we have been committed to bringing exceptional coffee and espresso beverages to our customers,” says Annie Young-Scrivner, president Starbucks Canada. “Canadians looking for the ultimate coffee experience for their homes are shopping at Home Outfitters, so this was a natural fit and together with Home Outfitters we’re extending a premium, authentic Starbucks experience into our consumers’ homes,”

The arrival of the VerismoTM System adds to Home Outfitters’ growing selection of coffee makers and hot beverage accessories, further driving the company’s position as the coffee retail destination in Canada.

About Home Outfitters
Home Outfitters (known as Déco Découverte in Quebec) is Canada’s largest kitchen, bed, and bath specialty superstore. Founded in 1999 and operated by the Hudson’s Bay Company (HBC), today it operates 69 stores across the country with approximately 1,850 Associates. Home Outfitters provides Canadians with stylish, quality merchandise at great value by major brands including Nespresso, Breville, Cuisinart, KitchenAid, dyson, Vera Wang, Dansk, kate spade new york, Nautica, GlucksteinHome, Steven and Chris, umbra, simplehuman and more.

About Hudson’s Bay Company
Hudson’s Bay Company (“HBC”), founded in 1670, is North America’s longest continually operated company and is a leading retailer offering a wide selection of branded merchandise in Canada and the United States through its three banners. In the United States, HBC operates Lord & Taylor, a fashion department store with 48 full-line store locations throughout the northeastern United States and in two major cities in the Midwest. In Canada, HBC operates Hudson’s Bay, Canada’s largest national branded department store with 90 locations.  HBC also operates Home Outfitters, a kitchen, bed and bath superstore with 69 locations. With approximately 29,000 associates in Canada and the U.S., Hudson’s Bay Company banners provide stylish, quality merchandise at great value and with a dedicated focus on exceeding customers’ expectations.

Media Contact:
Michelle Kennedy
Communications Specialist
Hudson’s Bay Company