STRIPES MEET STRAPS: HUDSON’S BAY PARTNERS WITH TEVA FOR LIMITED SPRING 2017 COLLECTION
Toronto, ON – (April 6, 2017) – Hudson’s Bay has partnered with global footwear brand Teva on a limited-edition collaboration that launches today, exclusively in Canada at Hudson’s Bay stores and thebay.com. The collaboration is also available at Teva.com. The collection offers two styles for men and women that combine the iconic Hudson’s Bay Company stripes with the functional design that Teva is known for.
A nod to the adventurous pedigree of both brands, the Original Universal and Flip styles feature custom Hudson’s Bay Company signature stripe webbing straps, leather topsole and rubber outsoles for the versatile explorer. Retailing between $75 – $99CDN, the two styles share the legacy of the Hudson’s Bay Company Collection Point Blanket and the Teva sandal silhouette – which was originally envisioned by a Grand Canyon river guide.
“Hudson’s Bay is excited to partner with Teva for this fun collaboration, as we both share an adventurous spirit,” said Hilary Kelley, Vice President, Design, HBC Collections, Hudson’s Bay. “Whether you’re on a great escape in the wilderness, or trekking through the city, these sandals are the perfect pair of shoes to get outside and explore.”
“This first-ever Hudson’s Bay x Teva collaboration brings to life a unique sense of exploration and independent spirit that sits at the core of both iconic brands,” said Maggie Winkel, General Manager at Teva. “There is no short supply of heritage between both brands, which makes this collaboration special and unique for our fans.”
The Hudson’s Bay x Teva collaboration will also be available for sale in Europe later this month on Teva.com. For additional information about Hudson’s Bay or Teva, please visit thebay.com or Teva.com.
The Hudson’s Bay Company Collection Point Blanket continues to represent both quality and heritage in North America and around the globe. The Hudson’s Bay Company Collection “THE STRIPES” has had the luxury of collaborating with several internationally recognized brands including Lacoste, Smythe, Gloverall, Herschel Supply, and Erdem, and continues to create and introduce new, highly coveted collaborations yearly.
ABOUT HUDSON’S BAY
Hudson’s Bay Company, incorporated in 1670, is North America’s oldest company. Hudson’s Bay has grown to become Canada’s most prominent department store, today operating 90 full-line locations and thebay.com. It has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. It is part of the Hudson’s Bay Company brand portfolio.
Pioneered in 1984, Teva stands for freedom in footwear. Teva believes that how you choose to live is the ultimate form of personal expression and our products are crafted to be accessible, versatile and a celebration of the independent spirit. Creator of the original sport sandal over three decades ago, Teva products are now sold in over 40 countries worldwide. For more information on Teva, a division of Deckers Brands, please visit www.teva.com or follow @Teva.