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The Bay Announces Two New High-Profile TOPSHOP TOPMAN Locations for Vancouver and Toronto; Capsule to Open in Montreal

TORONTO, May 11, 2012 – The Bay is proud to announce the continuation of the Canadian TOPSHOP TOPMAN expansion with two new store-within-a-store locations scheduled to open in Vancouver and Toronto this coming October. The Vancouver store is set to wow west coast consumers with the largest International TOPSHOP TOPMAN store at more than 33,000 square feet.  Located at 674 Granville Street, the Vancouver store builds on the highly successful Granville capsule launched in August 2011.

Toronto’s second TOPSHOP TOPMAN location comes with no surprise – opening in The Bay’s downtown Flagship store on Queen Street and measures in at more than 19,000 square feet.

“After a wildly successful launch at our Yorkdale Mall location in Toronto, we can’t wait to open TOPSHOP TOPMAN in Vancouver and downtown Toronto,” says Bonnie Brooks, President, The Hudson’s Bay Company.  “The TOPSHOP TOPMAN expansion is another step in our continued commitment to making The Bay a world-class department store that delivers the ultimate in fashion and accessories.”

Both locations will carry complete TOPSHOP TOPMAN collections, in addition to premium collections including Boutique Unique and TM Ltd., and exclusive designer collections.

The Vancouver store will feature an escalator entrance directly from historic Granville Street, taking shoppers into the largest International venue in the TOPSHOP TOPMAN portfolio.  The newest TOPSHOP and TOPMAN Toronto stores will be located at 176 Yonge St. at the corner of Queen and Yonge streets on the 2nd and 3rd levels of The Bay with stairway access between shops.

The Bay is also pleased to announce that TOPSHOP and TOPMAN capsule shops totalling 6,000 square feet will open this fall in Montreal.  Located in the downtown Ste. Catherine Street store, the capsules will offer shoppers a curated selection of TOPSHOP and TOPMAN fashions to prime Montrealers for the full store-within-a-store scheduled to open in 2013.

“We are absolutely thrilled to open TOPSHOP in three new fantastic locations,” says Mary Homer, Managing Director for TOPSHOP. “Our first space in Yorkdale Mall has been a great success, with Canadians embracing our brave and irreverent approach to fashion. We are very excited to expand our brand to a wider audience with new locations in Vancouver, Toronto and Montreal.”

“We are very happy to be part of this partnership with The Bay and to open three more flagship stores in key locations throughout Canada,” says David Shepherd, TOPMAN Managing Director. “We will continue to offer all the latest TOPMAN trends and up to the minute fashion to delight our Canadian customers.”

About Hudson’s Bay Company
Hudson’s Bay Company, founded in 1670, is North America’s longest continually operating company. The company comprises The Bay, a major department store, Zellers, a mass merchandise format, and Home Outfitters, a kitchen, bed and bath specialty store. With nearly 500 retail outlets and approximately 50,000 associates in Canada, Hudson’s Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

The Hudson’s Bay Company’s US banner operations include Lord & Taylor, an upscale specialty retailer with 48 stores across nine states, with two new stores opened in Spring 2012.  The company also operates 3 outlet stores, Lordandtaylor.com, and two Lord & Taylor Home stores.

About TOPSHOP
Since it launched in 1964, TOPSHOP has become a major style authority and one of fashion’s biggest success stories. TOPSHOP began as Peter Robinson’s Top Shop, a young fashion brand in the basement of the former department chain, Peter Robinson Ltd.  The first standalone TOPSHOP store was opened in 1974.

In 1994, the TOPSHOP flagship store was born, as the brand took over a 90,000 sq ft space at London Oxford Circus. It remains there today, and is considered the world’s largest fashion store on the high street, attracting over 200,000 shoppers each week. In April 2009, the first American TOPSHOP store opened its doors in New York.

In 2005, TOPSHOP showed its own in-house designed collection, Unique, as part of the official London Fashion Week schedule. The only high-street brand to show on schedule, Unique’s witty approach to style has made it a first choice for those who like to stay ahead. 2012 will see the tenth anniversary of TOPSHOP’s sponsorship of New Generation, which has nurtured an impressive roster of British talent over many seasons of London Fashion Week.

About TOPMAN
TOPMAN has earned its sartorial stripes with an unswerving, energetic approach to producing truly exciting high-street men’s fashion.  Driving trends forward while shifting the way men approach shopping, the Brand’s attitude to creating brilliant, affordable and authoritative menswear is second to none.

Born in 1978, TOPMAN is the male equivalent of successful stable-mate; TOPSHOP.  With over 210 stores in its native Britain, almost every high street in the country boasts its very own slice of TOPMAN.  London’s mega Oxford Circus flagship – one of several chief stores in the major cities throughout the UK – sees over 75,000 pairs of feet storm its two floors every week.  The rest of the globe is catching up too.  Here’s the math:  there are TOPMAN stores in over 70 cities worldwide, stretching across 20 countries while boutiques in America, China, Germany, Belgium and Japan stock the Brand.

As one might suspect, its fashion forwardness continues into cyberspace with transactional website topman.com seeing over 450,000 unique visits per week and current shipping to over 100 countries across the globe.

For further information:
please contact Nancy Morski at Strategic Objectives Inc.
Email: nmorski@strategicobjectives.com
Tel: (416) 366-7735 ext. 226