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The Bay Celebrates Banner year with Canada’s First Customer Christmas Bonus December 16 – 18, 2011

December 15, 2011, Toronto – 2011 has proven to be a true renaissance year for iconic Canadian retailer, The Bay. The company continued to cement its status as a world-class department store with many retail game-changing strategies and offerings including: The Room opening in Vancouver; renovations to 81 of its 90 stores coast-to-coast; securing exclusive Canadian rights to TOPSHOP and TOPMAN, the UK-based retail fashion phenomena; the announcement to renovate all its restaurants across Canada with Oliver & Bonacini; and the unveiling of the 2012 Canadian Olympic Team Replica Apparel that will outfit our athletes at the upcoming Olympic Games in London, to name just a few.

“2011 has been a fantastic year at The Bay,” says Patrick Dickinson, Senior Vice President of Marketing, The Bay.  “Canadians have embraced our bold new retail offering and we’ve become the retail destination point by giving Canadians what they want – quality customer service and an unparalleled assortment of top quality products and services that continually evolve to stay fresh and new.”

To celebrate, The Bay is launching Canada’s first Customer Christmas Bonus that is sure to be a hit with holiday shoppers.  It’s a great way to bring a banner year to a close.

Celebrating the Holiday Season

Canada’s first Customer Christmas Bonus
The Bay announces the promotion just in time for the last weekend of holiday shopping set to take place all across Canada.  For one weekend only, customers can save up to 25 per cent in stores from Friday, December 16 – Sunday, December 18.

One Day Sale Success
In addition, The Bay continues the phenomenal success of 2010′s innovative holiday strategy featuring unique One Day Sales. Canadians coast-to-coast have been sweeping stores and surfing online to get in on the flash sales which feature enticing deals on everything from men’s and women’s apparel, cosmetics, small kitchen appliances, and jewellery – perfect for gift-giving.

Canadians can stay in-the-know about the latest deals by signing up for daily notifications viawww.thebay.com.

“As 2011 comes to a close, The Bay is proud to have built on our 341-year legacy of retail innovation,” concludes Mr. Dickinson.  “A new era is underway at The Bay, and we can’t wait to continue to surprise and delight Canadians in 2012 and beyond as we continue on our mission to deliver the ultimate shopping destination.”

About The Bay
Hudson’s Bay Company was incorporated in 1670 by a British royal charter under King Charles II.  With an unrivalled 341-year history in Canada, Hudson’s Bay Company is renowned for its historical role in the development of the nation.  Today, The Bay is Canada’s leading department store and has established a reputation for quality, service, and more than ever, for style.  A world-class department store, The Bay offers well edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands.  The stores are continually evolving to provide customers with new and exclusive merchandise, as well as customized services to set The Bay apart from any other retailer in Canada.  The Bay operates 90 stores in 8 provinces across Canada as well as www.thebay.com, the company’s online store.

For more information, please contact Strategic Objectives:
Amanda Losier, alosier@strategicobjectives.com, 416.366.7735 x272
Ashley Bartlett, abartlett@strategicobjectives.com, 416.366.7735 x274