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The Hudson’s Bay Company announces its successful “Donate Your HBC Rewards Points” campaign to support flood victims in Manitoba and Quebec, and residents impacted by the Alberta wildfires

The “Donate Your HBC Rewards Points” program remains steadfast to help the lives of Canadians in need

May 25, 2011 – Today, the Hudson’s Bay Company announces its successful “Donate Your HBC Rewards Points” campaign to support the victims in flood-ravaged Manitoba and Quebec, and residents affected by the Alberta wildfires. Extreme weather conditions in these provinces have impacted thousands of people, displacing them from their homes and businesses.

The “Donate Your HBC Rewards Points” campaign comes after customers and associates helped to successfully raise over $200,000, in March and April, for the Canadian Red Cross’ Japan Earthquake & Asia Pacific Tsunami relief fund.

From now until June 12, 2011, all Bay and Zellers store locations in Alberta, Manitoba and Quebec will offer Canadians in those provinces the opportunity to contribute to the relief efforts by donating their HBC Rewards Points to the Canadian Red Cross. In addition to making donations in-store, customers and associates can donate nationally online through www.hbcrewards.com by clicking on the “Donate to Charity/Community” link.

“Our ‘Donate Your HBC Rewards Points’ campaign is an easy way for our customers and associates to support the flood victims in Manitoba and Quebec, and Albertans affected by the devastating wildfires,” said Don Watros, Chief Operating Officer of the Hudson’s Bay Company and Lord & Taylor. “We have over a 300 year history with supporting Canadians; our long-standing relationship with the Canadian Red Cross is reflective of our work beyond the walls of our stores and into communities across the country.”

“The Canadian Red Cross is extremely grateful to the Hudson’s Bay Company for this support,” says Conrad Sauve, Canadian Red Cross secretary general and CEO.”Canadians are incredibly generous during times of disaster and this campaign offers a unique and easy way for Canadians to help.”

Customers who wish to support the relief efforts in Alberta, Manitoba and Quebec may do so by visiting www.hbcrewards.ca and registering their on-going commitment to the Canadian Red Cross through the HBC Rewards Community Program. Donations can also be made directly to the Canadian Red Cross at www.redcross.ca by calling toll free 1-800-418-1111 or at any Red Cross office.

About Hudson’s Bay Company
Hudson’s Bay Company is the Canadian retail entity of Hudson’s Bay Trading Company (HBTC). Founded in 1670, the Hudson’s Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and approximately 50,000 associates in Canada, Hudson’s Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

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For additional information contact:
Stephanie Thornbury
Director, HBC Communications
Hudson’s Bay Company
905-595-7237
stephanie.thornbury@hbc.com