TOPSHOP Announces Gigi Hadid for Global Autumn Winter 2015 Campaign
TORONTO, ON (July 27, 2015) TOPSHOP is pleased to announce Gigi Hadid as the new face of the Autumn Winter 2015 campaign.
A rising star in all four corners of the world, Gigi’s effortless, Californian style, together with her strong social media presence, makes her the perfect ambassador for the TOPSHOP brand. The campaign will feature in stores, advertising, online and social media, globally.
In her first campaign for TOPSHOP, Gigi models the Autumn Winter collection in a series of images shot in London by acclaimed photographer Tyrone Lebon and styled by TOPSHOP Creative Director, Kate Phelan.
European, American and Asian expansion remains a key focus for TOPSHOP over the next fiscal year, building on the 40 countries in which the brand already has a presence. With a focus on developing the brand’s international and regional online presence, TOPSHOP will service new regions and provide premium, locally-relevant service propositions. Select Southeast Asian territories will stock TOPSHOP for the first time, whilst new third-party partnerships within The Netherlands and other European countries will ensure TOPSHOP reaches an even broader customer base. New store openings are underway in Panama, Germany, Canada, Australia, New Zealand and the Middle East, with several new flagships set to open in early 2016.
Sir Philip Green comments: “Working with Gigi Hadid on this campaign continues to strengthen our international vision for the TOPSHOP brand. We are continually developing our footprint across all markets with ambitious plans both in the UK and internationally and I feel like Gigi is an ideal ambassador to underpin these efforts.”
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TOPSHOP IN NUMBERS
- TOPSHOP has 319 stores in the UK, with a further 137 international franchises operating in 40 countries
- As the owners of the Canadian rights to the brand, TOPSHOP is sold in 13 Hudson’s Bay stores across Canada
- TOPSHOP.COM attracts an average of over 4.5 million visits per week, with around 400 new products going live online per week and shipping to 110 countries
- It has dedicated transactional platforms for the UK, US, Germany, France and the four largest Asian markets of Singapore, Malaysia, Thailand and Indonesia
- TOPSHOP has supported the NEWGEN British Fashion Council run scheme for 12 years, and a total of 234 designers have launched businesses through the program
ABOUT HUDSON’S BAY COMPANY
Hudson’s Bay Company, founded in 1670, is North America’s oldest company. Today, HBC offers customers a range of retailing categories and shopping experiences primarily in the United States and Canada. Our leading banners – Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH – offer a compelling assortment of apparel, accessories, shoes, beauty and home merchandise. Hudson’s Bay is Canada’s most prominent department store with 90 full-line locations, two outlet stores and thebay.com. Lord & Taylor operates 50 full-line locations primarily in the northeastern and mid-Atlantic U.S., four Lord & Taylor outlet locations and lordandtaylor.com. Saks Fifth Avenue, one of the world’s pre-eminent luxury specialty retailers, comprises 39 U.S. stores, five international licensed stores and saks.com. OFF 5TH offers value-oriented merchandise through 80 U.S. stores and saksoff5th.com. The Company also operates Home Outfitters, Canada’s largest kitchen, bed and bath specialty superstore with 67 locations. Hudson’s Bay Company trades on the Toronto Stock Exchange under the symbol “HBC”.