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TOPSHOP Launches the Archive Collection – Iconic TOPSHOP Styles Return to Store

TORONTO, ON (July 13, 2015) TOPSHOP is delighted to announce the launch of TOPSHOP Archive, a collection of 33 limited-edition pieces reissued from a vast archive of irreverently cool British style. The collection is inspired by original designs that first established TOPSHOP’s far-reaching and continuing hold on British fashion, reviving the customer’s thrill of buying that first TOPSHOP piece.

TOPSHOP Archive arrives in store in Canada at Hudson’s Bay Yorkdale and Vancouver Downtown on the 23rd July 2015 and will follow the spirit of TOPSHOP’s pioneering designer collaborations, but this time delving into its own design history to offer an exciting, affordable piece of fashion history.

With the continuing trend for nostalgic fashion, the Archive collection offers authentic re-editions alongside modernized styles to appeal to the fashion-forward eye of today’s TOPSHOP girl, who blends influences across the decades.

Classic 70’s smock dresses return for lazy summer days, disco jeans and authentic prom dresses bring back the ‘80s and are the must-have item for a retro-tinged silhouette. A 90’s lurex halter dress and a maxi rave coat complete a collection of cult classics reborn for a new generation.

TOPSHOP Archive signals the first stage of a growing collection uniquely intended to encourage TOPSHOP customers to get interactive. Shoppers will be able to contribute to future Archive collections with a social campaign, #BringThatBack, encouraging shoppers to post images across social media of their most-loved past TOPSHOP pieces for the chance to see them return to store in the new collection.

The collection is poised to change the way the customer engages with vintage fashion, with an authentic collection of pieces that will stand the test of time, but it won’t be around for long…

EDITOR NOTES

- Price range – $40 – $140 CAD

- Select pieces from the 33-piece collection will be available in Canada

- The collection launches globally on 9th July 2015 and will be available in Canada at TOPSHOP at Hudson’s Bay Yorkdale and Vancouver Downtown stores only on 23rd July 2015

CAMPAIGN CREDITS

- Model: Ella Richards @ Storm

- Photographer: Alex Sainsbury

- Hair: Cyndia Harvey @ Streeters

- Make Up : Lucy Burt @ D + V

- Casting: Rosie Vogel


TOPSHOP IN NUMBERS

- TOPSHOP has 319 stores in the UK, with a further 137 international franchises operating in 40 countries

- As the owners of the Canadian rights to the brand, TOPSHOP is sold in 13 Hudson’s Bay stores across Canada

- TOPSHOP.COM attracts an average of over 4.5 million visits per week, with around 400 new products going live online per week and shipping to 110 countries

- It has dedicated transactional platforms for the UK, US, Germany, France and the four largest Asian markets of Singapore, Malaysia, Thailand and Indonesia

- TOPSHOP has supported the NEWGEN British Fashion Council run scheme for 12 years, and a total of 234 designers have launched businesses through the program


ABOUT HUDSON’S BAY COMPANY

Hudson’s Bay Company, founded in 1670, is North America’s oldest company. Today, HBC offers customers a range of retailing categories and shopping experiences primarily in the United States and Canada. Our leading banners – Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH – offer a compelling assortment of apparel, accessories, shoes, beauty and home merchandise. Hudson’s Bay is Canada’s most prominent department store with 90 full-line locations, two outlet stores and thebay.com. Lord & Taylor operates 50 full-line locations primarily in the northeastern and mid-Atlantic U.S., four Lord & Taylor outlet locations and lordandtaylor.com. Saks Fifth Avenue, one of the world’s pre-eminent luxury specialty retailers, comprises 39 U.S. stores, five international licensed stores and saks.com. OFF 5TH offers value-oriented merchandise through 80 U.S. stores and saksoff5th.com. The Company also operates Home Outfitters, Canada’s largest kitchen, bed and bath specialty superstore with 67 locations. Hudson’s Bay Company trades on the Toronto Stock Exchange under the symbol “HBC”.

For press inquiries and images requests:

Katie Mills
PR Specialist
Hudson’s Bay
katie.mills@hbc.com