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Two Canadian Icons – Linda Evangelista and Hudson’s Bay – Partner for The Room’s Spring/Summer 2015 Campaign

Toronto, ON – The Room looked to Canadian Supermodel Linda Evangelista as their face for Spring/Summer 2015. Showcasing eleven looks from designers including Moschino, Erdem and Junya Watanabe, the campaign will launch February 2015.

“Bringing Linda Evangelista and Hudson’s Bay, two Canadian icons together, was a perfect fit,” said Michael Crotty, EVP, Chief Marketing Officer, Hudson’s Bay. “Linda Evangelista rose to super stardom throughout the eighties and nineties and has cemented her place on the fashion stage proving that longevity is vital, appealing and sought after.”

In the five years since The Room’s reinvention at Hudson’s Bay, the retailer has consciously chosen to work with Canadian talents. Past campaigns have featured Daria, Jessica Stam, Coco Rocha, Alana Zimmer, Anaïs Pouliot, Meghan Collison and Grace Mahary.

Linda Evangelista for The Room Spring/Summer 2015 was shot in New York by photographer Pamela Hanson and was styled by Julia Von Boehm. Hair was created by Teddy Charles, makeup by Alice Lane and manicure by Mary Soul.

The Room is Canada’s premier destination for luxury fashion with locations in Toronto and Vancouver.

 

About Hudson’s Bay Company Department Store Group

Hudson’s Bay Company, founded in 1670, is North America’s longest continually operated company. Hudson’s Bay Company Department Store Group comprises of Hudson’s Bay and Home Outfitters in Canada and Lord & Taylor in the United States. Hudson’s Bay is Canada’s most prominent department store, with 90 full-line locations, two outlet stores and thebay.com. Lord & Taylor operates 50 full-line locations primarily in the northeastern and mid-Atlantic U.S., four outlet locations, and lordandtaylor.com. Home Outfitters is Canada’s largest kitchen, bed and bath specialty superstore with 68 locations. Hudson’s Bay Company trades on the Toronto Stock Exchange under the symbol “HBC”.

 

For more information, please contact:

Michelle Veilleux
Senior Manager, Public Relations
Hudson’s Bay
416-256-5182
Michelle.Veilleux@hbc.com