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Zellers Puts Holiday Decisions in the Hands of Their Customers

Christmas Comes Early For Shoppers with Launch of Festive Finale Campaign on Facebook

November 1, 2011, Toronto – As Zellers gears up for an exciting holiday shopping season, the iconic retailer has decided to put their fans in charge of holiday planning during the busiest time of the year.  The innovative ‘Festive Finale’ Campaign will see Zeller’s shoppers making the tough decisions – choosing the facebook exclusive coupon each week, picking the in-store music playlist and recording the radio ads for national broadcast.  All of these decisions will be made through the Zellers Canada facebook page, where any fan can take their virtual seat at the proverbial boardroom table, and decide exactly how Zellers Festive Finale will unfold.

The campaign uses three fictional Zellers team members, all of whom are dealing with the circumstances that many Zellers stores will close in 2012.  The Executive Managing Director, Carol the Store Manager and Jason, the Cashier, all play a role in interacting with facebook fans.

“We wanted to make this campaign successful and memorable,” says Debbie Ford, Senior Vice President, Marketing, “and in many ways acknowledge the contribution that our customers and associates have made to our success over the years. We thought this was a novel, fun and very engaging way to do it.”

About Zellers
Zellers is the mass merchandise retailer of the Hudson’s Bay Company and is a leading Canadian mass merchandise department store chain with 273 locations in communities nationwide. Offering customers clear value and price competitiveness on national and private brand merchandise is Zellers’ top priority.

About Hudson’s Bay Company
Hudson’s Bay Company (HBC) is the Canadian retail entity of Hudson’s Bay Trading Company (HBTC). Founded in 1670, The Hudson’s Bay Company operates the Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced FIELDS stores. With more than 600 retail outlets and over 50,000 associates in Canada, our associates are on the front line, delivering great service to Canadians. Hudson’s Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

Image with caption: “Executive Managing Director of Zellers (CNW Group/Zellers Inc.).”

Image with caption: “Carol the Store Manager (CNW Group/Zellers Inc.).”

Image with caption: “Jason the Cashier (CNW Group/Zellers Inc.).”

Video with caption: “Video: Executive Managing Director of Zellers”.

Video with caption: “Video: Carol the Store Manager.”

Video with caption: “Video: Jason the Cashier.”

For further information:
Media Contact: Tiffany Bourré
External Communications Manager
Hudson’s Bay Company
416-571-1301 (cell)