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Zellers Video Campaign Walks Down Shoppers’ Memory Lane

Facebook Fans Personal Stories Turned into Whimsical Video Re-enactments

April 16, 2012, Toronto – With more than 80 years of shopper experiences under its belt, Zellers is reliving some of the best moments in a new social media campaign entitled Zellers Memory Showcase.  Liquidation for many stores is now underway, and the impending store closures have triggered an outpouring of heartfelt stories from communities across the country. From marriage proposals to celebrity encounters, Zellers has been a staple in the lives of Canadian shoppers, and has been the backdrop for many significant milestones along the way.  Those moments are now finding their way to the ‘big screen’ in this new campaign, showing exclusively online.

Zellers Memory Showcase is executed through Facebook, and invites shoppers to submit their favourite Zellers memory for a chance to have it produced as a re-enactment. Starring just one actor – the zany ‘Executive Managing Director’ featured in the Zellers Festive Finale campaign – each video takes a lighthearted look at some of the funniest or most heartwarming moments Zellers has shared with its shoppers.  Eight winners will be chosen, and will receive a $250 gift card in addition to seeing their memory turned into an online video.  Each week a new video will be posted, and Zellers will offer an online coupon to correspond with the theme of the feature video.  At the end of the campaign, fans will have an opportunity to vote on the final eight, and the fan favourite will receive an additional $500 gift card for each of HBC’s Canadian retail banners: The Bay, Zellers and Home Outfitters; a $1750 grand prize total!

“We wanted to build on the momentum generated from our Festive Finale campaign and 12 Days of Giveaways,” said Debbie Ford, SVP of Zellers Marketing and Fashion.  “We found that many shoppers are quite nostalgic about Zellers, and this campaign lets them share their great memories and reminisce about some fun and memorable experiences at our stores.  The response has been overwhelming!”

Launched March 16th, the first four winning videos have already been produced and appear on Zellers’ Facebook page.  However, the search is still on for the final four; shoppers can visit www.facebook.com/#!/ZellersCanada to view the latest videos online and enter to win.

About Hudson’s Bay Company
Hudson’s Bay Company, founded in 1670, is North America’s longest continually operating company. The company comprises The Bay, a major department store, Zellers, a mass merchandise format, Home Outfitters, a kitchen, bed and bath specialty store, and value-priced Fields stores. With more than 600 retail outlets and approximately 50,000 associates in Canada, Hudson’s Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.

The Hudson’s Bay Company’s US banner operations include Lord & Taylor, an upscale specialty retailer with 46 stores across nine states.  Two new stores are planned for Spring 2012.  The company also operates 3 outlet stores, Lordandtaylor.com, and two Lord & Taylor Home stores.

Video with caption: “Video: Starstruck “. Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120416_C5436_VIDEO_EN_12285.mp4&posterurl=http://photos.newswire.ca/images/20120416_C5436_PHOTO_EN_12285.jpg&clientName=Zellers%20Inc%2E&caption=Video%3A%20Starstruck%0D%0A&title=ZELLERS%20INC%2E%20%2D%20Starstruck&headline=Zellers%20Video%20Campaign%20Walks%20Down%20Shoppers%27%20Memory%20Lane

Video with caption: “Video: Sale Smackdown “. Video available at: http://www.youtube.com/watch?v=C-ua4krbtZo

Video with caption: “Video: The Proposal “. Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120416_C5436_VIDEO_EN_12286.mp4&posterurl=http://photos.newswire.ca/images/20120416_C5436_PHOTO_EN_12286.jpg&clientName=Zellers%20Inc%2E&caption=Video%3A%20The%20Proposal%20%0D%0A&title=ZELLERS%20INC%2E%20%2D%20The%20Proposal%20&headline=Zellers%20Video%20Campaign%20Walks%20Down%20Shoppers%27%20Memory%20Lane

Video with caption: “Video: Brapocolypse “. Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120416_C5436_VIDEO_EN_12287.mp4&posterurl=http://photos.newswire.ca/images/20120416_C5436_PHOTO_EN_12287.jpg&clientName=Zellers%20Inc%2E&caption=Video%3A%20Brapocolypse%0D%0A&title=ZELLERS%20INC%2E%20%2D%20Brapocolypse&headline=Zellers%20Video%20Campaign%20Walks%20Down%20Shoppers%27%20Memory%20Lane

For further information:
Media Contact:
Tiffany Bourré
External Communications Manager
Hudson’s Bay Company
905-595-7184
tiffany.bourre@hbc.com