Canadian Olympic Athletes Celebrate in Retro Inspired Red Podium Track Suit Created by the Hudson’s Bay Company
TORONTO, July 29, 2012 – Canadian pride and spirit and a nod to the past will proudly be displayed when Canadian athletes step onto the podium at the London 2012 Olympic Games. Sporting a Maple Leaf Red Canada track suit, the monochromatic look is retro with a modern, sporty spin.
Created by the Hudson’s Bay Company exclusively for the Canadian Olympic Team, the red Podium Track Jacket combines elements of heritage, sport and the Olympic spirit. The jacket will be perfectly paired with matching track pants and topped off with a pair of sporty white sneakers for the complete Podium Look.
“Winning an Olympic medal is a dream for every athlete,” says Suzanne Timmins, SVP and Fashion Director, Hudson’s Bay Company. “We wanted to create something exclusive to Canada’s 2012 Olympians to recognize their outstanding achievements and to help them celebrate their win on a world stage.”
A clean, modern take on the classic track jacket, the Podium Track Jacket is a full zip version featuring contrast stripe details on the rib trim. Also featured are the Canadian Olympic patches including a Canada Leaf and a large Team 2012 logo printed on the back. The overall effect has a strong graphic appeal making it a functional and stand-out piece for the Podium. The Podium Track Jacket in black and white is available at The Bay and Zellers as part of the 2012 Canadian Olympic Team Replica Apparel available for purchase at all Bay and Zellers stores from now until September 2012 and online at Thebay.com.
About Hudson’s Bay Company:
Hudson’s Bay Company, founded in 1670, is North America’s longest continually operating company. The company comprises The Bay, a major department store, Zellers, a mass merchandise format, and Home Outfitters, a kitchen, bed and bath specialty store. With nearly 500 retail outlets and approximately 50,000 associates in Canada, Hudson’s Bay Company banners provide Canadians with stylish, quality merchandise at great value and with a dedicated focus on exceeding customer expectations.
The Hudson’s Bay Company’s US banner operations include Lord & Taylor, an upscale specialty retailer with 48 stores across nine states, with two new stores opened in Spring 2012. The company also operates 3 outlet stores, Lordandtaylor.com, and two Lord & Taylor Home stores.
About the Canadian Olympic Committee:
The Canadian Olympic Committee is a national, private, not-for-profit organization committed to sport excellence. It is responsible for all aspects of Canada’s involvement in the Olympic movement, including Canada’s participation in the Olympic, Youth Olympic and Pan American Games and a wide variety of programs that promote the Olympic movement in Canada through cultural and educational means. For news and information, visit the COC website atwww.olympic.ca and find the team on both Facebook (Canadian Olympic Team) and Twitter (@CDNOlympicTeam).
Image with caption: “Canadian Olympic Athletes Celebrate in Retro Inspired Red Podium Track Suit Created by the Hudson’s Bay Company (CNW Group/Hudson’s Bay Company).” Image available at: http://photos.newswire.ca/images/download/20120729_C3370_PHOTO_EN_16488.jpg
SOURCE: Hudson’s Bay Company
For further information:
Michelle Veilleux, Manager, Public Relations, The Bay
Tel: (416) 861-4306, Email: firstname.lastname@example.org
Jane Almeida, Manager, Media Relations, Canadian Olympic Committee
Tel: 416-540-1788, Email: email@example.com